Audience Recommendations for Every Vertical
Selecting Segments Amid Programmatic Clutter
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Comscore Activation helps media buyers drive more strategic, impactful targeting for improved campaign performance. Hear our partners share how Comscore’s audience and contextual segments have enabled...
Balancing Contextual and Audience Targeting
Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing
The Future of CTV Advertising Panel
Viewer behavior changes rapidly, and CTV is the latest trend. As users are increasingly cutting the cord and streaming TV content via connected TV devices, advertisers are adapting their ad strategies...
Unlocking the Power of Location Data for Publishers
Social in Financial Services: Aflac
Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...
Smartphone Usage Has Doubled in the Past Three Years
Presidential Election Coverage Causes Huge Gains for Newspaper and Politica...
Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps
Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent
The State of Mobile News Audiences in 3 Charts
Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...
Kantar and Comscore expand upon partnership, add SimilarWeb