Audience Recommendations for Every Vertical
Comscore in Journal of Advertising Research on How to Distinguish “Valuable...
Warc Webinar: 5 Digital Marketing Lessons from Comscore
Digital advertising may be top media category in 2016: Report
Gian Fulgoni, Executive Chairman & Co-Founder of Comscore, discusses mobile advertising and the role Facebook plays in the digital ad space on CNBC Exclusive.
What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape
Invalid Traffic: Why it Matters and Why You Should Care
Viewability: Why It Still Doesn’t Add Up & What You Should Do About It
In this session at ARF Audience Measurement 2015, Serge Matta talks about the causes of viewable impression variance and gives a concrete checklist for how to navigate through the churning viewable im...
Non-Human Traffic: Why It Matters and Why You Should Care
The Vital Role Media Buyers Play in Fighting Ad Fraud
Non-Human Traffic: Why it Matters and Why You Should Care
The Effect of Non-Human Traffic on Your Ad Campaign’s ROI
Measurement of Fraudulent Traffic Must be Stricter
The Dress: A Case Study of Flash Crowds and Invalid Traffic
Measurement Proves the Effectiveness of Mobile Advertising
ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting...
Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic
The Value of a Digital Ad
Ad Fraud and Non-Human Traffic: How Rampant is the Problem?
Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni