Audience Recommendations for Every Vertical
Power to the People
The Myth of Static IP
Where The Buys Are: Ads Live On Pages
Last week I was meeting with a client (Hi, Marlene!) when we started talking about the demographic composition of an entity's audience for Unique Visitors (UVs), as opposed to Page Views (PVs). As you...
Younger Consumers Receptive to Advertising on User-Generated Content Sites
Firefox vs. Internet Explorer: Part 2
Firefox vs. Internet Explorer
Welcome to my first posting on Comscore Voices. Here, I’ll take the opportunity to discuss topics and provide information that I hope will be relevant – and valuable – to anyone who is keenly interest...