#RIPGRPs: Evolving the Metrics That Move Us Forward
Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...
Comscore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interestin...
Kantar and Comscore expand upon partnership, add SimilarWeb
The CNN Cross-Media Report
Comscore in Journal of Advertising Research on How to Distinguish “Valuable...
In the following article entitled “In the Digital World, Not Everything That Can Be Measured Matters” Comscore Co-Founder and Chairman Emeritus Gian Fulgoni identifies the metrics that matter to marke...
Comscore in Journal of Advertising Research on Why the Gross Rating Point M...
Push Play: Is your video strategy driving results or stuck on “Pause"?
How the Power of Habit Drives Mobile App Usage
The 2015 U.S. Mobile App Report
Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...
The Rise of Social Video
Which Social Networks Have the Most Engaged Audience?
Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad E...
Time spent online by the numbers
How to Avoid the Creep Factor with IoT Technology?
Special Event Marketing on Social
5 Questions & Answers Shedding Light on How Americans Use Mobile Apps