More Insights

25-34 Year-Olds are the Heaviest Mobile App Users in U.S.

Top 5 Metrics You're Measuring Incorrectly

Is Mobile Bringing About the Death of the PC? Not Exactly

There have been no shortage of recent media coverage about mobile eating the web, and Comscore’s latest report about mobile apps now accounting for more than half of digital time spent has probably co...

When Mobile Web Dominates Apps in an App-Dominated World

The Perils of Survey Data in Cross-Platform Measurement

Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Di...

May turned out to be a banner month for mobile as it delivered on some huge milestones which underscored just how impressive the medium’s ascendance has been in the past few years. Mobile platforms –...

Users Engage with Major Social Networks Predominantly via Mobile

Measuring What Matters in Social Media

Re-Mastering Measurement in a Multi-platform World: ESPN's New Game Plan

Five Strategies for Effectively Marketing to the Multi-Platform Majority

Marketing to the Multi-Platform Majority

2013 Peru Digital Future in Focus

State of the U.S. Online Retail Economy Q2 2013

Comscore Power Half-Hour: Multi-Platform Measurement in a Brave New Digital...

State of the US Online Retail Economy Q1 2013

Media Metrix Multi-Platform: The Next Generation of Digital Audience Measur...

Multi-Platform Media Usage is Not a Zero Sum Game

2013 Mobile Future in Focus