Understand total mobile audience behavior across browsers and apps

Comscore Mobile Metrix® captures total mobile audience behavior on browsers and apps across smartphones and tablets.

Comprehensive reporting provides metrics such as reach, unique users, page views, browsing duration, demographics and average daily visitors. With Mobile Metrix, publishers and content owners can demonstrate the value of their mobile app and mobile website audiences. Agencies and advertisers can strategically plan and buy advertising on mobile platforms to reach their target audiences.

Holistic View Across Mobile Devices

Compare audiences between smartphones and tablets, browser and apps, and Android and iOS.

Person-Centric, Unduplicated Insights

Leverage Comscore’s massive desktop and mobile panels to obtain reliable, passively-observed Total Digital behavior.

Distributed Content Measurement

Measure distributed platforms along with publishers’ sites and apps, and attribute these audiences to the original content owners.

Key Benefits

Publishers & Content Owners Agencies & Advertisers

Measure your total mobile audience to help package your mobile inventory amongst other platforms and competitors.
Benchmark against competitors or identify a niche for content development. Determine which apps/sites are most effective.
Examine trends to understand growth and seasonality of mobile entities and categories over time.

Hone planning and buying strategies with access to reach, frequency and audience duplication insights for apps and mobile web properties.
Use cross-visiting and engagement measures to find synergies for campaign and content strategies.
Find your target audience where they consume media across smartphone and tablet, mobile web and mobile app, and iOS and Android.

Transparency and trust are the currencies of today's advertising marketplace. Advertisers are often surprised to learn that Publishers Clearing House can offer them high performing inventory that reaches a large and highly engaged audience. That's why independent measurement from partners like Comscore plays such a huge role in helping advertisers see the opportunity with PCH.
President, Media
Publishers Clearing House Media

As we look to diversify and expand our audience and monetizaton capabilities, we have an even greater need to unify our measurement capabilities and understand our audience on a more granular level.
Rich Routman
President and CRO
Minute Media

Meet the Experts

Joe Lahr

General Manager, Digital Audience

A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.

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James Muldrow

Vice President, Product Management

Leveraging a decade of experience with Comscore, Vice President, Product Management James Muldrow guides the evolution of Comscore’s digital audience and Total Home Panel products for digital advertising, behavioral/attitudinal measurement, and segmentation across dozens of global markets.

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