#RIPGRPs: Evolving the Metrics That Move Us Forward
The consumer goods sector is undergoing a major shift as digital innovation reshapes how people shop and interact with brands. Read more
Consumer Goods: Movers & Shakers in the Digital Landscape, 2025
2026 New Year's Guide
2025 State of Streaming
2025 Luxury Segment Guide
2025 Sports Fanatics Guide
2025 Holiday Audience Guide
Fall Audience Guide
Summer Audience Guide
Spring Audience Guide
2025 State of Programmatic Report
New Year's Audience Guide
Our New Year's audience guide is the key to helping your brand reach motivated audiences in 2025.
Basketball Audience Playbook
CIMM Summit 2024
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Comscore invited Evan Shapiro, Media Cartographer and founder of ESHAP, to evaluate its newest dataset and offering: The Score Report. Utilizing viewership data from 29 million US households, The Scor...
Football Audience Playbook
2024 State of Privacy in Advertising
2024 State of Gen Z and the Future of Advertising
Transforming The Digital Landscape Through Gender Inclusive Audience Intell...