Audience Recommendations for Every Vertical
Comscore's Wireless Consumer Segmentation analysis provides a comprehensive analysis of the behavior and attitudes of wireless phone subscribers among different consumer segments. The report is based on a survey of U.S. consumers who use a wireless phone, and analyzes consumers’ satisfaction with wireless carriers, carrier switching behavior and usage of wireless features that go beyond voice communication, including wireless Internet. For the purposes of this report, Comscore conducted a survey among members of Comscore’s panel of more than two million online consumers who have given Comscore permission to track their complete behavior on the Internet.