Date: November 30, 2010
Speaker: Sebastian Yoffe, Country Manager Argentina & Uruguay
Event: comScore Webinar
The presentation provides an overview of the global web, accompanied by a thorough analysis of online usage in Argentina.
The presentation covers such topics as:
- Internet Audience and growth: an overview by region and country.
- How much and what type of content do Argentines consume, what brands capture traffic and audience engagement
- What are the key applications used to communicate online
- How consumers engage with search, social networking, and entertainment online
- Specific insight into news, information and retail categories and subcategories.
