Filter Presentations & Whitepapers by:
| Dec. 21, 2011 | It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed
Speaker: comScore, Inc.
This report analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world. |
comScore Whitepaper |
| Dec. 8, 2011 | Best Practices for Combating Buy Down Behavior
Speaker: comScore VP Research & Development Frank Findley & Senior Manager Diane Wilson
Frank Findley and Diane Wilson review key findings from the recently released report, The Effects of the Recession on Brand Loyalty and “Buy Down” Behavior: 2011 Update. We also reveal how brands can take action to protect their loyal following and market share, as well as best practices for combating "buy down" behavior. |
comScore webinar |
| Dec. 7, 2011 | Handheld Shopping: How Mobile is Changing the Retail Environment
Speaker: Mark Donovan, SVP, Mobile, comScore, Inc.
This webinar presents the latest trends in the mobile retail environment from the new comScore Mobile Retail Advisor report. In addition, we provide insights into today’s mobile shopper and highlight the opportunities and challenges that brands face in this evolving device landscape. |
comScore webinar |
| Dec. 7, 2011 | The Value of Trust
Speaker: Mike Shaw, Director Marketing Solutions, comScore Europe
AOP has released its latest research study - The Value of Trust, examining how trust varies across different online environments and how that impacts on advertising responsiveness. The findings are the result of a study conducted by comScore throughout September and October this year, combining a survey of more than 2000 regular online users tracked across seven live ad campaigns. |
AOP Ad Research Forum |
| Dec. 6, 2011 | Publicité display et Media Sociaux
Speaker: Abi Foldes, comScore Europe
Abi Foldes provides insight in the role of social display ads in France and how they are changing the way display advertising is connecting with consumers. Note: this webinar was held in French. |
comScore Webinar |
| Nov. 29, 2011 | A New Era for Online Video
Speaker: Marc Gosschalk, Senior Analyst, Video Metrix Product Management
In this presentation Marc Gosschalk highlights the changing shape of the online video market in Europe and how the industry is reacting to this. |
M&M Video Advertising Summit |
| Nov. 21, 2011 | The Social Media Landscape
Speaker: Delphine Gatignol, VP Sales, comScore Europe
This presentation examines the state of Europe’s dynamic social networking landscape, providing insights into trends at a regional and local market level and reveal the role of social networking for Luxury brands in Europe. |
L2 Social Graph Clinic |
| Nov. 17, 2011 | What Every Marketer Should Know About Social Display Ads
Speaker: Eni Kuchuku, Ad Metrix Senior Analyst, comScore Europe
During this webinar Eni Kuchuku zooms in on the role of social display ads and how they are changing the way display advertising is connecting with consumers. |
comScore Webinar |
| Nov. 17, 2011 | A Review of Online and Mobile Trends in Europe
Speaker: Mike Read, Managing Director, comScore Europe
Mike Read, managing director of comScore Europe, discusses the big changes that have occurred online over the past 15 years, showing how traffic volumes are no longer centred around the United States. |
IAB Greece Interactive Marketing Conference |
| Nov. 16, 2011 | Digital Omnivores: Key Insights into Todays Connected Consumer Webinar
Speaker: Mark Donovan, SVP, Mobile, comScore, Inc.
This webinar reviews key findings from the recently released report, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, focusing on trends in cross-platform consumption and the industry implications these evolving consumer behaviors will have on the future of the digital landscape. |
comScore Webinar |
