The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
The New Year brings a surge in consumer activity, from planning celebrations and winter travel to pursuing health, wellness, and self-improvement goals. Proximic's AI-driven contextual,... Read more
Summer Signals: Comscore’s Reading Guide to the Season That Was
2026 Flu Season Guide
Audio, Activated: Expanding the Intelligence Layer...
The New Front Door to Financial Decision Making:...
Proximic Holiday Gaming and Entertainment One-Sheet
Predictive Audiences and Contextual Targeting:...
Proximic Holiday AI One-Sheet
Marketing's Next Era: How AI and Creators are...
2026 Holiday Shopping Guide
TV Measurement Has Entered Its Next Era
The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase J...
Every year marketers say: "consumer behavior is changing." In response, we nod politely because that's what marketers have been saying since the invention of banner ads. But this time something is mar...
2026 Fall & Halloween Guide
Q1 2026 AI Intelligence Report
Consumer AI Chatbots Keep Climbing in March — and Claude Is the Story to Wa...
March 2026 was another strong month for consumer AI Chatbot usage, with total unique desktop visitors in the U.S. rising to 44.4 million, up 21.3% from February. The category is no longer growing on h...
Upfronts 2026 and the Architecture for Modern Measurement
2026 Football Kickoff Guide
Proximic Political Targeting Playbook
2026 Proximic Back to School Audience Guide