Audience Analytics

Know your digital audience

comScore is the premier provider for audience measurement due to our Unified Digital Measurement® (UDM) methodology, which accounts for all site visitors and helps you understand the size and quality of your audience. 

We help advertisers identify the web content that best reaches their target audiences. This means maximizing ad spend through informed search and display media while optimizing campaign reach and frequency.  Publishers rely on comScore to prove that their online properties are effectively reaching specific target audiences while also monitoring the competition.

Featured Products

Media Metrix Multi-Platform

comScore Media Metrix® Multi-Platform is the industry’s first comprehensive multi-platform digital audience measurement and media planning solution. Top publishers and advertising agencies can use Media Metrix Multi-Platform to measure unduplicated audience size and composition across platforms, in addition to performance within key user segments.
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Media Metrix

comScore Media Metrix is the industry’s preferred online audience measurement and media planning solution. Top publishers and advertising agencies rely on Media Metrix for...
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Video Metrix

comScore Video Metrix® provides the transparent, end-to-end video measurement required to ensure scalability, growth and success in the online video marketplace.
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Mobile Metrix

comScore Mobile Metrix® brings comScore’s Unified Digital Measurement™ to smartphone devices, combining on-device metering with census-level data to provide the most...
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Ad Metrix

comScore Ad Metrix® provides competitive intelligence for tracking display advertising, reporting on key person-based metrics and uncovering unique contextual insights.
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