2011年10月10日 - 事件: comScore Whitepaper

Digital Omnivores

Carmela Aquino
Senior Marketing Manager
Sarah Radwanick
Director, Regional Product Marketing

Today’s digital environment is rapidly evolving, driven by the proliferation of devices people use to consume content at home, at work and on the go. With smartphones, tablets and other connected devices, consumers have become digital omnivores – not just because of the media they consume, but also in how they consume it.

The report analyzes the impact of devices that connect consumers beyond the computer, it aims to shed light on the direction of the ever-evolving digital media landscape.

  • What is the extent to which these devices have penetrated and are changing consumers’ media consumption habits?
  • How do consumers utilize these devices separately and in tandem to access digital content?
  • How does one effectively and efficiently reach these digital omnivores in a meaningful way?

相关产品

    Mobile Metrix

    COMSCORE MOBILE METRIX® 可捕获移动受众在智能手机和平板电脑上的浏览器及页面浏览及访问APP的行为。利用 Mobile Metrix,媒体可以展示其移动受众的价值,同时代理商和广告商则可制定战略性规划,有效采购移动广告,从而实现其广告活动的目标。
    更多详情