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十月 10, 2011

Digital Omnivores

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Today’s digital environment is rapidly evolving, driven by the proliferation of devices people use to consume content at home, at work and on the go. With smartphones, tablets and other connected devices, consumers have become digital omnivores – not just because of the media they consume, but also in how they consume it.

The report analyzes the impact of devices that connect consumers beyond the computer, it aims to shed light on the direction of the ever-evolving digital media landscape.

  • What is the extent to which these devices have penetrated and are changing consumers’ media consumption habits?
  • How do consumers utilize these devices separately and in tandem to access digital content?
  • How does one effectively and efficiently reach these digital omnivores in a meaningful way?
作者: Carmela Aquino, Sarah Radwanick
标签: Multi-Platform, Smartphone, Tablets