Digital Scarcity Improves the Economics of Online Advertising
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Young Brits Have A Higher Recall of Mobile Advertising
21 五月 - OMMA Video NY
To GRP or Not to GRP: Getting the Metrics for Online Video Right
Josh Chasin, Chief Research Officer, comScore, Inc.
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22 五月 - Telecom Analytics at CTIA
Turning Big Data into Mobile Subscriber Insights
Brian Jurutka, SVP, Subscriber Analytics, comScore, Inc.
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23 五月 - Mobile Marketing Innovation Day
Analytics – Data and Trends in the Digital Industry
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comScore to Host Investor Day on June 3
comScore announced that the Company will hold its 2013 Investor Day on Monday, June 3, 2013 in New York City. The event will be led by Dr. Magid Abraham, comScore’s President and Chief Executive Officer, and will include a series of presentations from members of the senior management team, detailing the Company’s growth opportunities, product... 阅读更多
方法: Kate Dreyer 标签: comScore Financial News
Spain Digital Future in Focus - OMExpo 2013
2012 was an important year for the devices´ diversification used for digital consumption, overall for the mobile devices. 阅读更多
方法: Jaime Agulló 标签: Android, Apple, Audience Measurement, Demographics, ecommerce, Email, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, Online video, Retail, Smartphone, Social, Tablets, YouTubecomScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings
We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore’s, and we look forward to working with them to deliver the value of this technology to so many world class advertiser... 阅读更多
方法: Serge Matta 标签: Ad Validation, Advertising
Driving Stronger ROI with Real Time Branding Insights Latin America
In this presentation Ivan Marchant, comScore Country Manager Mexico presents how comScore clients are using Brand Survey Lift™ Pulse, an in-flight branding effectiveness solution. 阅读更多
标签: Ad Impressions, Ad Validation, Advertising
UK Digital Market Overview May 2013
44.6 million Britons surfed the web via their PC in March 2013 (+0.5% on February), almost 37 million internet users viewed video content online (+1.8% on February) and over 27 million users browsed on-network from mobiles 阅读更多
方法: Ayaan Mohamud 标签: Demographics, Mobile, Multi-Platform, Rankings, Top 10 Sites, 视频Young Brits Have A Higher Recall of Mobile Advertising
Smartphone penetration in the UK has reached 67 percent and in the three month average ending March 2013, over 33.4 million Brits owned a smartphone. The growth of smartphone ownership provides advertisers with more opportunities to reach their target audience on the move. A comparison of multiple mobile ad formats shows that UK smartphone users aged... 阅读更多
comScore Releases April 2013 U.S. Search Engine Rankings
comScore today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 66.5 percent of search queries conducted. 阅读更多
方法: Kate Dreyer 标签: AOL, Bing, Google, Rankings, 搜索, Yahoo
Key Market and Consumer Trends Impacting Telcos
Gregor Smith presents the Mobile Device landscape, including an overview of Mobile Consumption Trends, App Trends and other Digital and Mobile Trends in the European top 5 markets. Key takeaways and questions such as how big is the growth of mobile video in Europe will be answered. 阅读更多
标签: Connected Devices, Mobile, Smartphone
Making Measurement Make Sense
In collaboration with IAB Russia & IAB Global, Owen presents an overview of comScore’s advertising validation Charter Studies from across the globe. This session introduces the services we provide to ensure the 3MS initiative is carried through to ensure the viewable impression is the metric of choice when measuring campaign delivery. 阅读更多
标签: Ad Impressions, Ad Validation
Data Management: Big Data
Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. 阅读更多
标签: Big Data