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Presentation 十二月. 1, 2015 | Share

State of the U.S. Online Retail Economy in Q3 2015

State of the U.S. Online Retail Economy in Q3 2015

In this presentation, comScore Chairman Emeritus & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will drive this holiday season and impact the market. Read more

Whitepaper 十一月. 18, 2015 | Share

2015 Online Auto Insurance Shopping Report

2015 Online Auto Insurance Shopping Report

The 2015 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends and the attitudes and intentions of consumers shopping for auto insurance online. In addition, the study reports on the volume of online quote requests and highlights customer preferences on purchasing channels and key factors driving the decision-making... Read more

Presentation 十一月. 2, 2015 | Share

Empowered Shoppers Propel Retail Change

Empowered Shoppers Propel Retail Change

Today’s empowered shoppers are propelling retail change. To stay competitive, retailers must continually monitor customer preferences along the full path to purchase. For the fourth year in a row, comScore partnered with UPS to uncover consumers’ online shopping preferences and understand what services enhance the customer experience. Learn how... Read more

Presentation 十月. 26, 2015 | Share

Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted GRP

Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted GRP

vCE in DoubleClick provides media buyers and sellers with the real-time data they need in an effortless, actionable and trusted GRP solution. Read more

Presentation 十月. 12, 2015 | Share

The Rise of the Multi-Platform Viewer

The Rise of the Multi-Platform Viewer

Video has escaped the TV set, providing consumers with new ways to interact with content and brands. Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shifting, a new type of consumer has risen: the Multi-Platform Viewer. Instead of one platform competing with another for attention, Multi-Platform Viewers... Read more

Presentation 十月. 2, 2015 | Share

Today's Digital Consumer

Today’s insurance customer increasingly uses digital channels for their insurance needs as their overall digital usage increases. This presentation details trends in consumer use of digital – the desktop internet as well as mobile devices. Read more

Whitepaper 十月. 1, 2015 | Share

2015 Global Digital Future in Focus

2015 Global Digital Future in Focus

In this report, we will examine key trends affecting the global digital ecosystem. We will show how the landscape has changed, who is leading the way, and what other regions can expect to see. Read more

Presentation 九月. 28, 2015 | Share

Push Play: Is your video strategy driving results or stuck on “Pause"?

Push Play: Is your video strategy driving results or stuck on “Pause?”

Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad expertise across multiple industries including broadcast media, finance, and retail, Ms. Ancona... Read more

Whitepaper 九月. 22, 2015 | Share

The 2015 U.S. Mobile App Report

The 2015 U.S. Mobile App Report

Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media... Read more

Presentation 九月. 16, 2015 | Share

Media Planning with the Best of Both Worlds: TV & Digital

Media Planning with the Best of Both Worlds TV and Digital

In this presentation, David Shiffman, comScore SVP of Agency Solutions, shared best practices and real examples for multichannel media planning. Read more