2011年12月7日 - 事件: comScore webinar

Handheld Shopping: How Mobile is Changing the Retail Environment Webinar

演讲者: Mark Donovan, SVP, Mobile, comScore, Inc.

This webinar presents the latest trends in the mobile retail environment from the new comScore Mobile Retail Advisor report. In addition, we provide insights into today’s mobile shopper and highlight the opportunities and challenges that brands face in this evolving device landscape.

Key questions addressed during the webinar include:

  • What is the state of today’s mobile retail environment?
  • Who are today’s mobile shoppers? Including a look at their demographic characteristics and mobile behaviors.
  • In what ways are people utilizing their mobile devices while in retail stores?
  • How are QR Codes, SMS Ads and other forms of mobile advertising being received in the market?
  • What barriers exist in further adoption of mobile shopping by consumers?