- 2011年9月29日

Online Video Market in Russia

演讲者: Mike Read, Managing Director, Comscore Europe

Mike Read discusses the evolution of the online video market in Russia, exploring the most watched sites. He talks of the demographic composition of online video viewing audiences, and how consumption is not necessarily evenly split amongst the audience. Additionally, the Russian video market is examined in context vs. the rest of Europe, and the effectiveness of video advertising is perused.