三月 26, 2012 - 事件: comScore Whitepaper

Changing How the World Sees Digital Advertising


Vice President, Marketing & Insights
Anne Hunter
VP Advertising Effectiveness Products
Linda Abraham
Co-Founder
original

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served, or gross, impressions, which are currently the established currency for online ad measurement. Ideally, this research will help to promote the broad adoption of new standard measures that reflect the true delivery of a campaign and generate greater visibility and transparency across the industry and across media

vCE Logos

相关产品

    Ad Metrix

    comScore Ad Metrix® 提供极具竞争性的有用情报,可用于跟踪陈列式广告、报告基于关键人物的度量以及发掘基于特定情境的独特分析信息。
    更多详情

    validated Campaign Essentials

    validated Campaign Essentials® (vCE)是一个全面的广告传送验证方案,提供深刻的宣传活动见解,实时报告以及日常提醒,用于方便、有效地进行宣传活动管理。
    更多详情