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十二月 19, 2008

comScore Releases November 2008 U.S. Search Engine Rankings

RESTON, VA, December 19, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In November 2008, Americans conducted 12.3 billion core searches, a 3-percent decline versus October, which can primarily be attributed to November having one fewer days in the month.

November 2008 U.S. Core Search Rankings

Google Sites led the U.S. core search market in November with 63.5 percent of the searches conducted, up 0.4 percentage points from October, followed by Yahoo! Sites (20.4 percent), Microsoft Sites (8.3 percent), Ask Network (4.0 percent), and AOL LLC (3.8 percent).

comScore Core Search Report*
November 2008 vs. October 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
Core Search Entity Share of Searches (%)
Oct-08 Nov-08

Point Change

Nov-08 vs. Oct-08

Total Core Search 100.0 100.0 N/A
Google Sites 63.1 63.5 0.4
Yahoo! Sites 20.5 20.4 -0.1
Microsoft Sites 8.5 8.3 -0.2
Ask Network 4.2 4.0 -0.2
AOL LLC 3.7 3.8 0.1

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans conducted 12.3 billion searches at the core search engines, down 3 percent from October. Google Sites handled 7.8 billion core searches, followed by Yahoo! Sites with 2.5 billion and Microsoft Sites with 1 billion.

comScore Core Search Report*
November 2008 vs. October 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
Core Search Entity Search Queries (MM)
Oct-08 Nov-08

Percent Change

Nov-08 vs. Oct-08

Total Core Search 12,642 12,264 -3%
Google Sites 7,971 7,784 -2%
Yahoo! Sites 2,589 2,506 -3%
Microsoft Sites 1,080 1,015 -6%
Ask Network 530 494 -7%
AOL LLC 472 465 -1%

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

November U.S. Expanded Search Rankings

In the comScore November 2008 analysis of the top properties where search activity is observed, Google Sites led with 10.8 billion searches, flat versus October. Yahoo! Sites ranked second with 2.6 billion searches, followed by Microsoft Sites with 1.1 billion and AOL LLC with 725 million.

comScore Expanded Search Query Report
November 2008 vs. October 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
Expanded Search Entity Search Queries (MM)
Oct-08 Nov-08

Percent Change

Nov-08 vs. Oct-08

Total Expanded Search 18,389 18,058 -2%
Google Sites 10,759 10,767 0%
 Google 8,179 7,976 -2%
 YouTube/All Other 2,580 2,791 8%
Yahoo! Sites 2,715 2,620 -3%
 Yahoo! 2,685 2,594 -3%
 All Other 30 26 -13%
Microsoft Sites 1,125 1,053 -6%
 MSN-Windows Live 1,035 959 -7%
 Microsoft/All Other 90 94 4%
AOL LLC 770 725 -6%
 AOL Search Network 424 412 -3%
 MapQuest/All Other 346 313 -10%
Ask Network 683 631 -8%
 Ask.com 362 326 -10%
 MyWebSearch.com/ All Other 321 305 -5%
Fox Interactive Media 574 543 -5%
 MySpace 563 535 -5%
 All Other 11 8 -27%
eBay 464 469 1%
Craigslist.org 378 369 -2%
Facebook.com 185 162 -12%
Amazon Sites 138 157 14%

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo

Contact:
Andrew Lipsman
comScore, Inc.
+1 312 775 6510
press@comscore.com



 

标签: Google, Microsoft, Rankings, Yahoo