Magid Abraham Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees
Magid Abraham, President, CEO and Co-Founder, Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees View
Featuring: Magid M. Abraham, Ph.D. 标签: Advertising, Online video, TV
Brave New Digital World
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics. View
标签: Audience Measurement, Connected Devices, Marketing Research, Mobile, Technology, Web Analytics
ClickZ Talks Mobile Metrics With comScore
Diran Hafiz, Sales Director Mobile, talks to Clickz at SES Chicago, sharing his thoughts on the most important metrics to look at from a mobile app perspective, as well as the largest mistakes he believes marketers make in mobile measurement. View
标签: Apps, Mobile
Gian Fulgoni Tallies the Cyber Monday Scorecard
With Cyber Monday sales this year increasing 17% over last year, 2012 holiday online shopping is off to a strong start. View
Featuring: Gian Fulgoni 标签: Black Friday, Cyber Monday, ecommerce, Holiday Shopping, Rankings, Retail
Gian Fulgoni Discusses How Mobile Devices Drove A New Cyber Monday Record
Online retail boomed on Cyber Monday, thanks in part to shoppers browsing in stores and then buying online. comScore Chairman and Co-founder Gian Fulgoni discusses spending trends with the NBC Today Show. View
Featuring: Gian Fulgoni 标签: Amazon, Cyber Monday, ecommerce, Holiday Shopping, Mobile, Retail, Smartphone
Gian Fulgoni Shows How Online Retail is Changing the Shape of Holiday Shopping
Gian Fulgoni Shows How Online Retail is Changing the Shape of Holiday Shopping. View
Featuring: Gian Fulgoni 标签: Black Friday, Comparison shopping, Cyber Monday, ecommerce, Holiday Shopping, Mobile, Retail
Gian Fulgoni Shares How Cyber Monday Sales Exceeded the $1 Billion Mark
Gian Fulgoni Shares How Cyber Monday Sales Exceeded the $1 Billion Mark. View
Featuring: Gian Fulgoni 标签: Black Friday, Comparison shopping, Cyber Monday, ecommerce, Holiday Shopping, Mobile, Retail
Mobile in a Digital Minute
Product Marketing Vice President Khurrum Malik explores how predictive analytics can help carriers understand cross-sell and up-sell campaign success. View
Featuring: Khurrum Malik 标签: Mobile, Smartphone
Social in a Digital Minute
Chief Marketing Officer Linda Abraham discusses how to make social measurable, comparable and actionable. View
Featuring: Linda Abraham 标签: Social
comScore Digital Analytix Monetization
Digital Analytix Monetization is a solution from comScore, for Publishers in the new viewable ad impression-driven world. As the viewable ad impression has become the standard in the advertising industry, publishers need a reliable source of placement-level ad viewability data. Enter Digital Analytix Monetization from comScore, a powerful analytics... View
标签: Web Analytics