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视频 二月. 13, 2014 | Share

Serge Matta talks to BeetTV about the partnership between comScore and Google

Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry. View

Featuring: Serge Matta 标签: Ad Impressions, Ad Validation, Advertising, Cross Media, Google, Mobile, 视频

视频 二月. 4, 2014 | Share Gian Fulgoni talks about the Eighty Percent Global Share with vCE

Gian Fulgoni Talks about Tracking Digital Ad Delivery

In January 2014, comScore co-founder and executive chairman Gian Fulgoni participated in the Beet.tv executive retreat in Vieques, Puerto Rico. In this interview, he discusses comScore validated campaign essentials, or vCE, which tracks digital ad delivery in real time, has more than eighty percent of the world’s market share and deploys in 43 countries.... View

Featuring: Gian Fulgoni 标签: Ad Impressions, Ad Networks, Ad Validation, Advertising, Viewability

视频 二月. 3, 2014 | Share Digital Analytix Case Study Hertz NeverLost

Digital Analytix Case Study Hertz NeverLost

Digital Analytix in Action: Learn how Navigation Solutions, a Hertz Company, is using Digital Analytix to create new opportunities. View

标签: Connected Devices, Technology, Web Analytics

视频 十二月. 20, 2013 | Share Highlights from Argentina Digital Future in Focus

Highlights from Argentina Digital Future in Focus

comScore presents the 2013 Argentina Digital Future in Focus, its report on prevailing trends in changing digital behavior, online video and mobile, including a special review of social, shopping and sports. View

标签: Demographics, Multi-Platform, Shopping, Social, Sports, 视频

视频 十二月. 18, 2013 | Share Gian Fulgoni comments on the 2013 holiday shopping season to date

Gian Fulgoni comments on the 2013 holiday shopping season to date

Gian Fulgoni, comScore Executive Chairman & Co-Founder, provides an update on this season's e-commerce winners and losers on CNBC Squawk Box. View

Featuring: Gian Fulgoni 标签: Black Friday, Cyber Monday, e-Commerce, Holiday Shopping, Retail

视频 十月. 21, 2013 | Share Digital Analytix Multi-Platform

Escape with Digital Analytix® Multi-Platform

comScore Digital Analytix® Multi-Platform is the revolutionary enterprise analytics solution that is transforming modern business. View

标签: Connected Devices, Multi-Platform, Web Analytics

视频 七月. 24, 2013 | Share Gian Fulgoni on Kelloggs Digital ROI Boost.

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

comScore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScore’s Validated campaign Essentials, in an interview with Ashley J. Swartz, CEO and Founder of Furious Minds, at the Beet.TV Programmatic Video Advertising... View

Featuring: Gian Fulgoni 标签: Ad Impressions, Ad Validation, Advertising, Multi-Platform, Programmatic Buying, 视频

视频 七月. 11, 2013 | Share

Highlights from Latin America Digital Future in Focus

Alejandro Fosk, comScore Senior Vice President in Latin America, provides an overview of the Latin American digital landscape and identifies the prevailing trends in web usage, social media and mobile. View

Featuring: Alejandro Fosk 标签: Advertising, e-Commerce, Internet Use, Mobile, Retail, Social

视频 六月. 3, 2013 | Share

Magid Abraham discusses the growth of video advertising on Bloomberg Surveillance

Magid Abraham, CEO and Co-Founder of comScore, and Brian Wieser, Senior Research Analyst at Pivotal Research Group, discuss the growth of video advertising on Bloomberg Television’s “Bloomberg Surveillance.” View

Featuring: Magid M. Abraham, Ph.D. 标签: Advertising, Facebook, 视频

视频 六月. 3, 2013 | Share

Magid Abraham talks about advertising trends in web and mobile

Magid Abraham, CEO and Co-Founder of comScore, discusses advertising trends in both web and mobile on Bloomberg Television’s “Bloomberg Surveillance.” View

Featuring: Magid M. Abraham, Ph.D. 标签: Ad Impressions, Advertising, Mobile, 搜索, Smartphone, Tablets

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