日期；日子: 七月 27, 2010
发言者；演讲者: Graham Mudd & Ammiel Kamon
事件: comScore Webinar
comScore teams with Kontera to explore how effective user-initiated advertising can advance consumers through each stage of the purchase funnel. We review current trends in online advertising and shopping behavior, as well as campaign results, lessons learned, and key findings from recent ad effectiveness and consumer sentiment studies conducted by comScore for Kontera to examine:
- The effect of high-impact, user-initiated In-Text display advertising on key funnel metrics: brand awareness, consideration, purchase intent, and subsequent consumer online behavior
- Consumer sentiment toward today’s most popular display advertising formats, including Banners, Interstitials, In-Text, and Video
