Comscore MMX Ranks Top 50 U.S. Web Properties for June 2008

Summer Travel Season Sparks Increases in Several Travel Categories

Gaming, Movies and Lotto Sites Also Gain

RESTON, VA, July 21, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for June 2008 based on data from the Comscore MMX service. Content categories showing gains in June were heavily leisure-oriented, including online gaming, travel, entertainment – movies and lotto/sweepstakes. But category gains were modest in a month in which the total number of Internet users decreased slightly and time spent online per user declined 4 percent.
“With school letting out in June, Americans have begun to enjoy their summer vacations and appear to be spending less time online and more time basking in the sun,” commented Jack Flanagan, executive vice president of Comscore MMX. “And when they are online, they spend more time engaged in leisure-related activities, whether it’s playing games online, checking out reviews for this year’s summer blockbusters, or gearing up for their summer travel.”

Summer Travel Season

The online car rental category was the top-gaining in June, growing 4 percent to 6.5 million visitors. Enterprise Rent-A-Car Company led the category with 3.4 million visitors, followed by Avis Budget Group with 2.6 million visitors. Significant gainers in the category included Dollar Thrifty Automotive Group Inc. (up 39 percent to 1.1 million visitors), CarRentals.com (up 42 percent to 892,000 visitors), and Advantage.com (up 39 percent to 214,000 visitors).

The travel – ground/cruise category ranked as the third fastest-growing category in June, growing 3 percent to 11.5 million visitors. Amtrak led the category with 2.7 million visitors (up 11 percent), followed by VacationsToGo.com with 2.2 million visitors (up 14 percent), and Greyhound Lines with 1.6 million visitors (up 26 percent). The gains in ground travel lines like Amtrak and Greyhound may reflect Americans’ attempts to save on summer travel by avoiding the increasing costs of air travel and long car trips due to rising gas prices.

Summer Blockbusters Drive Traffic to Movie Sites

Several summer blockbusters reached theaters in June, driving a 2-percent gain to the entertainment – movies category. IMDB.com (Internet Movie Data Base) led the category with 20.8 million visitors, followed by Moviefone (15.6 million visitors) and Yahoo! Movies (15.2 million visitors). Interest in Disney’s summer blockbuster Wall-E drove a 24-percent gain to Disney Movies (4.7 million visitors), while the release of Kung Fu Panda resulted in a 182-percent gain to DreamWorks SKG (1.4 million visitors).

More Gaming Online When School’s Out

Online gaming typically increases during the summer months with kids out of school, and the category was among the ten fastest-gaining this month with more than 94 million visitors. The category was led by Yahoo! Games with 17 million visitors, followed by EA Online (13.8 million visitors) and Disney Games (12.8 million).

Top 50 Properties

Google Sites maintained its #1 position in the Top Properties ranking, reaching 140.2 million Americans in June, narrowly edging out Yahoo! Sites with 140.1 million, while Microsoft Sites ranked third with 119.7 million visitors. Apple Inc. moved up two positions to #10 as consumers swooned over the next generation Apple iPhone, which was announced in June. Disney Online and Adobe Sites each gained four spots to numbers 21 and 22, respectively.

Top 50 Ad Focus Ranking
Platform-A led the Ad Focus ranking in June, reaching 90 percent of the nearly 190 million Americans online, followed by Yahoo! Network (83 percent reach), Google Ad Network (81 percent reach), and Specific Media (78 percent reach).

TABLE 1

Comscore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
June 2008 vs. May 2008
Total U.S. - Home, Work and University Locations
Source: Comscore MMX

Total Unique Visitors (000)

May-08

Jun-08

% Change

Rank by Unique Visitors

Total Internet : Total Audience

190,858

189,873

-1

N/A

GSN - Game Show Network

910

4,627

409

235

YOURDEGREE.COM

1,935

5,013

159

208

International Data Group

3,820

6,961

82

145

World Wrestling Entertainment (WWE)

3,983

6,759

70

152

EPRIZE.NET

4,160

6,370

53

165

Buzznet

5,427

6,920

28

147

Dow Jones & Company

6,613

8,304

26

124

Spill Group

4,345

5,311

22

196

PCH.COM

6,876

8,403

22

123

MANIATV.COM

3,809

4,550

19

236

*Ranking based on the top 250 properties in June 2008

TABLE 2

Comscore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)
June 2008 vs. May 2008
Total U.S. - Home, Work and University Locations
Source: Comscore MMX

Total Unique Visitors (000)

May-08

Jun-08

% Change

Total Internet : Total Audience

190,858

189,873

-1

Car Rental

6,261

6,504

4

Fragrances/Cosmetics

19,205

19,713

3

Travel - Ground/Cruise

11,193

11,484

3

Coupons

24,508

25,037

2

Lotto/Sweepstakes

29,293

29,800

2

Entertainment - Movies

69,666

70,751

2

Family

68,159

68,896

1

Games

93,158

94,127

1

Online Trading

11,961

12,079

1

Hotels/Resorts

31,982

32,282

1

TABLE 3

Comscore Top 50 Properties (U.S.)
June 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: Comscore MMX

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

189,873

1

Google Sites

140,163

26

AT&T, Inc.

28,009

2

Yahoo! Sites

140,080

27

Target Corporation

27,978

3

Microsoft Sites

119,677

28

Comcast Corporation

27,519

4

AOL LLC

110,841

29

Yellowpages.com Network

25,685

5

Fox Interactive Media

85,998

30

Expedia Inc

24,481

6

eBay

72,972

31

Photobucket.com LLC

24,329

7

Amazon Sites

57,002

32

United Online, Inc

23,409

8

Wikipedia Sites

53,337

33

Bank of America

23,185

9

Ask Network

51,646

34

CareerBuilder LLC

22,033

10

Apple Inc.

45,396

35

Shopzilla.com Sites

21,425

11

Viacom Digital

45,053

36

Demand Media

21,028

12

Turner Network

43,515

37

CBS Corporation

20,867

13

New York Times Digital

42,373

38

ESPN

20,601

14

Glam Media

40,775

39

Gannett Sites

20,019

15

FACEBOOK.COM

37,375

40

Monster Worldwide

19,942

16

Weather Channel, The

34,963

41

Real.com Network

19,751

17

CNET Networks

32,822

42

WhitePages

19,196

18

craigslist, inc.

31,870

43

WordPress

18,899

19

Wal-Mart

30,398

44

Cox Enterprises Inc.

18,208

20

Superpages.com Network

30,155

45

WorldNow - ABC Owned Sites

18,128

21

Disney Online

30,012

46

WebMD Health

17,891

22

Adobe Sites

29,378

47

IRS.GOV

17,762

23

Time Warner - Excluding AOL

29,250

48

Hearst Corporation

17,535

24

Gorilla Nation

29,216

49

E.W. Scripps

16,853

25

Verizon Communications Corporation

28,266

50

Weatherbug Property

16,777

TABLE 4

Comscore Ad Focus Ranking (U.S.)
June 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: Comscore MMX

Rank

Property

Unique Visitors (000)

Reach %

Rank

Property

Unique Visitors (000)

Reach %

Total Internet : Total Audience

189,873

100%

1

Platform-A**

170,312

90%

26

Vibrant Media**

72,080

38%

2

Yahoo! Network**

158,064

83%

27

Ybrant - Oridian - ADdynamix Network**

71,554

38%

3

Google Ad Network**

154,419

81%

28

NNN Total Newspapers: U.S.

67,530

36%

4

Specific Media**

148,311

78%

29

Gorilla Nation Media

66,866

35%

5

ValueClick Networks**

141,915

75%

30

Undertone Networks**

65,945

35%

6

Yahoo!

138,426

73%

31

YOUTUBE.COM

65,482

34%

7

Tribal Fusion**

137,569

72%

32

Yume Video Network – Media Partners

59,286

31%

8

Google

131,697

69%

33

MSN.COM Home Page

56,741

30%

9

Casale Media Network**

128,569

68%

34

EBAY.COM

56,698

30%

10

adconion media group**

125,339

66%

35

TattoMedia**

56,616

30%

11

DRIVEpm**

122,373

64%

36

IAC Ad Solutions – Media Partners

53,385

28%

12

interCLICK**

118,905

63%

37

Ask Network

51,646

27%

13

Traffic Marketplace**

116,267

61%

38

Kontera**

50,216

26%

14

AOL Media Network

110,841

58%

39

MapQuest

48,422

26%

15

24/7 Real Media**

109,135

57%

40

PrecisionClick**

46,681

25%

16

MSN-Windows Live

107,272

56%

41

AMAZON.COM

46,666

25%

17

Tremor Media - Media Partners

101,361

53%

42

NNN Top 25

44,926

24%

18

ADSDAQ by ContextWeb**

98,951

52%

43

Business.com Network

44,709

24%

19

CPX Interactive**

88,911

47%

44

Real Cities Network

44,577

23%

20

Tur, Inc**

87,681

46%

45

IB Local Network

40,506

21%

21

Burst Media**

84,246

44%

46

FACEBOOK.COM

37,375

20%

22

AdBrite**

81,133

43%

47

Quadrant One

37,347

20%

23

Centro

76,733

40%

48

EBAY.COM Home Page

37,061

20%

24

MYSPACE.COM*

72,777

38%

49

The Nabbr Network - Exclusive Media Partners

37,039

20%

25

Collective Media**

72,390

38%

50

Clearspring Widget Promotion Channel - Media Partners

36,495

19%

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in June. For instance, Yahoo! was seen by 73 percent of the 190 million Internet users in June.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Press
Bill Daddi
Daddi Brand Communications
646-370-1341
press@comscore.com

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