Comscore Releases Top Japan Web Site Rankings for January 2008

Education, Career, Automotive and Real Estate Sites See Gains to Start the New Year

TOKYO, JAPAN, February 29, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its January 2008 rankings of the largest and fastest-growing Internet properties and site categories in Japan, based on data from the Comscore World Metrix audience measurement service. January saw increased visitation to education, career, automotive and real estate sites as many people in Japan focused their Internet activity on planning for the New Year. Several news sites, including J-Cast.com, Sponichi.com, and Jiji.com, saw significant gains in January, with elections in Osaka, the Sumo wrestling tournament, and the Chinese food scandal being major topics in the news.

“The New Year marks a time when the people of Japan begin planning and looking ahead, especially to the beginning of the new school and job year in April,” said Maru Sato, Managing Director of Comscore Japan. “Real estate sites also saw gains as visitors sought housing information for both buying and selling.”

Top Gaining Site Categories for January 2008

Top Gaining Site Categories by Number of Unique Japanese Visitors
January 2008 vs. December 2007
Age 15+ Home and Work Locations*
Source: Comscore World Metrix

Total Unique Visitors (000)

Dec-2007

Jan-2008

% Change

Total Internet : Total Audience

54,348

54,544

0

Training and Education

1,791

2,640

47

Real Estate

3,596

5,229

45

Business/Finance - News/Research

7,886

10,300

31

Automotive - Manufacturer

5,668

7,365

30

Career Resources

3,739

4,825

29

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top Gaining Properties for January 2008

Top 10 Gaining Properties by Number of Japanese Unique Visitors*
January 2008 vs. December 2007
Age 15+ Home and Work Locations**
Source: Comscore World Metrix

Property

Total Unique Visitors (000)

Dec-2007

Jan-2008

% Change

Total Internet : Total Audience

54,348

54,544

0

J-CAST.COM

1,470

2,678

82

SPONICHI.CO.JP

2,340

3,870

65

JIJI.COM

2,741

3,497

28

FRESHEYE.COM

3,068

3,810

24

YOMIURI.CO.JP

4,561

5,490

20

Mizuho Financial Group

2,496

2,987

20

TV-ASAHI.CO.JP

2,499

2,937

18

NIKKEI.CO.JP

2,777

3,219

16

AMEBLO.JP

12,645

14,072

11

GYAO.JP

5,790

6,408

11

*Ranking based on the top 100 Japanese properties in January 2008.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top 25 Properties for January 2008

Top 25 Properties by Number of Japanese Unique Visitors*
January 2008 vs. December 2007
Age 15+ Home and Work Locations**
Source: Comscore World Metrix

Jan-08
Rank

Dec-07
Rank

Property

Total Unique Visitors (000) Jan-08

N/A

N/A

Total Internet : Total Audience

54,544

1

1

Yahoo! Sites

42,964

2

2

Google Sites

32,966

3

4

Rakuten Inc

29,921

4

3

Microsoft Sites

29,371

5

5

NTT Group

27,076

6

6

FC2 inc.

27,035

7

7

Nifty Corporation

23,125

8

9

Wikipedia Sites

22,260

9

8

Livedoor

22,109

10

10

GMO Internet Group

20,028

11

11

Amazon Sites

19,101

12

13

NEC Corporation

16,147

13

12

Sakura Internet

15,987

14

15

Apple Inc.

15,633

15

14

Sony Online

15,609

16

16

Excite Japan

14,588

17

17

AMEBLO.JP

14,072

18

N/A***

Hatena

13,080

19

N/A***

KDDI Corporation

12,450

20

18

MIXI, Inc.

12,319

21

19

SEESAA.NET

12,007

22

22

TRACKWORD.NET

10,730

23

20

JWORD.JP

10,678

24

21

IIJ4U.OR.JP

10,094

25

23

NICOVIDEO.JP

9,939

*Ranking based on the top 100 Japanese properties in January 2008.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
***New properties based on January 2008 data; based on aggregations of previously existing entities.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Press
Bill Daddi
Daddi Brand Communications
646-370-1341
press@comscore.com

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