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The Digital Consumer Will Shape the New Brave New World

Consumer consumption of media has changed. Your success in the new digital world will depend on how you capitalize on the many digital opportunities that exist today and tomorrow and integrate them wi...

GSMA Mobile Media Metrics Mobile World Congress Seminar

The GSMA and Comscore, in partnership with operators O2, Vodafone, Orange, T-Mobile and 3UK launched the GSMA Mobile Media Metrics (MMM) product, a pioneering census-level solution for mobile media re...