Give Your Creative a Chance!
Cross Platform Audience Measurement and the Future of Media
The Value of Trust in Programmatic
Whilst fraud and viewability have all been occupying the headlines for several years, the real impact on the digital ecosystem has not yet been fully realised. Understanding what is actually delivered...
The Value of a Digital Ad
Comscore and Kellogg - ISBA Webinar: 4 things to consider for your 2016 dig...
Understanding The Verified Impression
In order to leverage data to gain insights, the data must be legitimate and relevant. Campaign performance must be viewed after taking into account Invalid Traffic (IVT), brand safety, and viewability...
Lessons Learned in Digital Advertising
Campaign Validation today
The Bot is in the Room
Putting Trust Back into Programmatic
The value of trust in programmatic
Comscore on Programmatic
Creating a Moment - The Value of a Digital Ad
How ‘media singularity’ will change the world
A Kellogg Case Study: Only Real Impressions Matter