comScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings
We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore’s, and we look forward to working with them to deliver the value of this technology to so many world class advertiser... En savoir plus
Par: Serge Matta Tags: Ad Validation, Advertising
UbiquiTV: Video Fragmentation is the New Reality
Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows. That’s where digital video comes in. It helps build reach beyond what TV can cost-effectively achieve alone among prized... En savoir plus
Par: Eli Goodman Tags: Advertising, Audience Measurement, Cross Media, Multi-Platform, Tablets
comScore at the NewFronts: UbiquiTV is the New Reality
At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring. Once requiring a cable hookup, TV shows are now being watched on computers, tablets, smartphones and game consoles. And while YouTube... En savoir plus
Par: Carmela Aquino Tags: Advertising, AOL, Microsoft, Multi-Platform, TV, Vidéo, Yahoo, YouTubecomScore Welcomes Procter & Gamble as Newest vCE Partner
comScore is delighted to announce that Procter & Gamble (P&G) has agreed to partner with comScore on its validated Campaign Essentials (vCE) capability. vCE is a holistic ad delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting for convenient and effective campaign management. We are extremely... En savoir plus
Par: Serge Matta Tags: Ad Validation, Advertising
Multi-Platform Media Usage is Not a Zero Sum Game
Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... En savoir plus
Par: Eli Goodman Tags: Audience Measurement, Connected Devices, Cross Media, Engagement, Internet Use, Mobile, Multi-Platform, Web Analytics, Web Traffic
Key Trends That Are Shaping the Brazilian Digital Landscape
Last week comScore released the 2013 Brazil Digital Future in Focus report. The study features a comprehensive overview of the latest trends across the Brazilian digital landscape including key insights from many critical and evolving facets, as social media, search, online video, digital advertising, mobile and e-commerce. En savoir plus
Par: Ana Laura Zain Tags: Ad Impressions, Advertising, ecommerce, Facebook, Internet Use, Online video, Retail
Android vs. iOS: User Differences Every Developer Should Know
With Android and iPhone now combining for nearly 90 percent of the U.S. smartphone market, many app developers are concentrating their efforts on serving the majority of smartphone users through these two platforms. But there is an inherent tension when resources are limited and developers must choose one over the other, or decide which platform to... En savoir plus
Par: Benjamin Travis Tags: Android, Apple, Apps, Google, iOS, iPhone, Mobile, Smartphone2013 Digital Future in Focus - Un tour d’horizon du marché du Digital dans le monde
Cette année encore, le marché du Digital a considérablement évolué ; et ce du fait des modifications et perturbations connues dans des domaines tels que le Search, les Média Sociaux, la Publicité en ligne, le mobile ou encore le e-Commerce. Afin de vous guider et vous faire profiter du potentiel du digital, comScore lance une série de rapports... En savoir plus
Par: Hélène Azevedo Tags: ecommerce, Mobile, Rechercher, Shopping, Smartphone, SocialcomScore Collaborates with Solve Media on ‘Native Insights’ Research
Earlier today, Solve Media announced the introduction of a ground-breaking ‘Native Insights’ research initiative based on a collaboration with comScore leveraging a unique implementation of our AdEffx Brand Survey Lift product. This innovative application of brand effectiveness research has demonstrated significant increase in survey responses because... En savoir plus
Par: Andrew Lipsman Tags: Advertising
Putting the Digital Future in Focus: Key Trends that Will Shape the U.S. Digital Industry in 2013
Last week comScore released the 2013 U.S. Digital Future in Focus, our annual report on the prevailing trends poised to shape the U.S. digital industry in the year ahead. The report features insights from many critical and evolving facets of the digital landscape, including social media, search, online video, digital advertising, mobile and e-commerce,... En savoir plus
Par: Carmela Aquino Tags: Advertising, Demographics, ecommerce, Multi-Platform, Online video, Rankings, Retail, Rechercher, Shopping, Smartphone, Social, Tablets, Top 10 Sites, Vidéo