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Vidéo avr. 24, 2015 | Share

comScore to Release Cross-Screen Video Measurement - Linear TV Measurement Next

Cross-Screen Video Measurement and Linear TV Measurement - Joan Fitzgerald

comScore to Release Cross-Screen Video Measurement – Linear TV Measurement Next, says Joan FitzGerald, SVP for Television & Cross Media Solutions. Afficher

Vidéo avr. 15, 2015 | Share

Gian Fulgoni Relishes Neverending Search For The Solution

Gian Fulgoni

We hear a lot about data science in advertising nowadays. But Gian Fulgoni may have been the trade’s original “Maths Man”. At university, he studied for a physics degree first and a masters in marketing second. Afficher

Vidéo avr. 4, 2015 | Share

Measurement of Fraudulent Traffic Must be Stricter

Measurement of Fraudulent Traffic Must be Stricter

As much as 40% of digital video campaigns can be originating from non-human or fake traffic, says Anne Hunter in an interview with Beet.TV. Afficher

Vidéo mars. 16, 2015 | Share

Mobile commerce growth on fire

m-commerce on fire

Mobile commerce growth 'on fire': new comScore data reveals mobile accounted for 60% of all online shopping in the fourth-quarter. Afficher

Vidéo fév. 17, 2015 | Share

Time spent online by the numbers

Gian Fulgoni talks about the digital media impact of mobile and provides insight to the time we spend on digital platforms. Afficher

Vidéo fév. 10, 2015 | Share

How Walmart & Target are winning mobile

Top mobile retailers

This past holiday season nearly a quarter of online shopping was done using a mobile device – meaning it’s no longer OK for a retailer to have a good web site – they also need to master selling via smartphone. So which retailers are winning the mobile war? Yahoo Finance asked comScore co-founder Gian Fulgoni and while some of the usual suspects... Afficher

Vidéo fév. 2, 2015 | Share

Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni

Gian Fulgoni discusses Ad Viewability Problem at Beet Retreat 2015

Over the last couple of years, the digital advertising industry has woken up to the problem of fake ad views, in which ads served by a publisher are not really seen by genuine consumers. If you thought "premium" publishers are off the hook, think again... Afficher

Vidéo jan. 28, 2015 | Share

It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni

Ad Viewability drives better sales - Gian Fulgoni at Beet.TV Beet Retreat 2015

It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Gian Fulgoni at the 2015 Beet Retreat. Afficher

Vidéo jan. 23, 2015 | Share

App Wars: Does the little guy have a chance against Facebook, Apple & Google?

App Wars

It’s no secret that mobile is the way of the future. But what does it take to make a successful app? Gian Fulgoni, comScore co-founder, provides answers on Yahoo Finance. Afficher

Vidéo jan. 22, 2015 | Share

How Facebook (and Twitter) are mastering mobile

Gian Fulgoni on Mobile Advertising

Gian Fulgoni talks on Yahoo Finance about how people are making money on the Internet. In short, it's all about video ads and mobile. Afficher