Ein Rückblick auf 2021. Die Pandemie hatte und hat unsere Industrie nach wie vor fest im Griff, die Einordnung der Ergebnisse gestaltet sich daher herausfordernder als jemals zuvor.... Lesen Sie mehr
Beyond Screens and Markets
Driving Brand Marketing ROI Across All Screens and Formats
Consumer Trends to Know from ARF Shopper 2024
Third-Party Cookie Deprecation Is Still on the...
Navigating the Future of Publishing
March Madness Across Screens: 2024 Recap
Comscore's 2024 State of Digital Commerce Report
Health Vertical Segment Guide
Generative AI: writing, editing and designing in 2023
Monetizing the Full Value of the Consumer for Brands and Publishers with Ma...
Is there Representativeness in Measurement? Why the Move to Cross-Platform...
Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., in conversation with CIMM's Managing Director John Watts unpacks the need for representativeness in measurement and what i...
Spooky Stats: Halloween Costume Shopping Trends
Representation in media: Taking a cue from #BillionGirlSummer
Young Women Emerge as Fastest-Growing Sports Audience
From June 2022 to June 2023, there was a 22% increase in the number of females aged 18-24 who visited a sports website or app, more than any other age and gender breakout.
The benefits of impressions-based buying
2023 NBA Finals: Local & National TV Recap
As worlds collide: impact and effectiveness in advertising to Gen Z
The Privacy Forward Conversation – How Consumer Demands are Shaping Online...