Comscore Begins MRC Audit
News From the Research Trenches
An Embarrassment of Riches
Josh Chasin, our Chief Research Officer, has taken the leap as a columnist, contributing the Online Metrics Insider column for MediaPost Publications. In his first post, he provides a review, at break...
How the Availability of Information Impacts Marketing Spending
Young Adults and Newspapers
Beckham in the States: From the Cosmos to the Galaxy
Hello, my name is Jamie Gavin, and I am the newest member of the Comscore marketing and communications team based in our London office. As an Englishman, I am obviously a MASSIVE football (no, NOT soc...
Spotted on Second Life...
ARF Audience Measurement 2.0 Conference: the State of Internet Media Measur...
Demonstrate the ROI of Search Marketing
Beyond Direct Response: Search's Role in the Media Mix for Branding and Of...
Comscore's Cookie Deletion White Paper Now Available
Cookie Deletion Whitepaper
Thoughts on Wal-Mart and ISP Data
From “Goat” to “Hero”: The Saga of the IAB Summit
Younger Consumers Receptive to Advertising on User-Generated Content Sites
Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults
Firefox vs. Internet Explorer: Part 2
Comscore Responds to IAB Open Letter