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Pressemitteilung Nov. 20, 2014 | Share

comScore Launches Authorized Tagging Partners Program for vCE Mobile to Measure Campaign Performance in Mobile Campaigns

comScore, Inc. a global leader in measuring the digital world, today announced a comprehensive partnership program for validated Campaign Essentials™ Mobile (vCE® Mobile), comScore’s campaign measurement solution for demographic delivery insights across smartphones and tablets, to enable accurate and holistic measurement of mobile campaign performance.... Lesen Sie mehr

Pressemitteilung Nov. 19, 2014 | Share

comScore Receives ABC Certification for Online Ad Viewability

comScore, Inc. (NASDAQ: SCOR) today received certification from ABC (Audit Bureau of Circulations) for its viewability measurement in validated Campaign Essentials™ (vCE®). This certificate provides transparency on the capability of comScore’s viewability measurement product, helping advertisers and agencies make a like-for-like comparison during... Lesen Sie mehr

Pressemitteilung Nov. 18, 2014 | Share

comScore Forecasts 16 Percent Growth to $61 Billion in 2014 U.S. Holiday E-Commerce Spending on Desktop and Mobile

comScore (NASDAQ : SCOR) today reported its official spending forecast for the November-December 2014 holiday season, as well as desktop retail e-commerce spending for Q3 2014. The official comScore 2014 holiday season forecast is that total online retail spending for the November–December period will reach $61.0 billion, representing a 16-percent... Lesen Sie mehr

Pressemitteilung Nov. 13, 2014 | Share

comScore Releases 2014 U.S. Online Auto Insurance Shopping Report

comScore, Inc. (NASDAQ: SCOR) today released its 2014 Online Auto Insurance Shopping Report, which provides a detailed analysis of overall industry trends, and the attitudes and intentions of consumers shopping for auto insurance online. Additionally, the study provides insight as to how, why and where consumers shop for auto insurance. The study is... Lesen Sie mehr

Pressemitteilung Nov. 12, 2014 | Share

comScore Selected as Web, Mobile and Video Analytics Provider for UK Broadcaster

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that comScore Digital Analytix has been selected by the BBC as the source of analytics across the entirety of its digital content, including web, mobile and video content for both domestic and global services. Lesen Sie mehr

Pressemitteilung Nov. 11, 2014 | Share

comScore gibt vCE-Integrations-Partnerschaft mit Adform zur optimierten Kampagnen-Auslieferung und –validierung im programmatischen Mediaeinkauf bekannt

comScore, Inc. (NASDAQ: SCOR), einer der weltweit führenden Anbieter von Digital Media Analytics, gab heute eine Partnerschaft mit Adform, der weltweit einzigen programmatischen, markenorientierten Medienplattform, bekannt. Die Partnerschaft umfasst die Integration von validated Campaign Essentials™ (vCE®) in Adforms Ad Tech Plattform und erlaubt... Lesen Sie mehr

Pressemitteilung Nov. 4, 2014 | Share

comScore Provides Integration with Lotame’s DMP through its Digital Analytix® Platform

comScore, Inc. and Lotame, a leading independent data management platform, today announced a partnership that will allow marketers, agencies and publishers to engage with their consumers using rich web analytics data. Lesen Sie mehr

Pressemitteilung Nov. 3, 2014 | Share

MRC Grants Continued Accreditation to comScores vCE® Validation Service

comScore (NASDAQ: SCOR) today announced that its validated Campaign Essentials™ (vCE®) Validation suite was granted continued accreditation by the Media Rating Council (MRC). Lesen Sie mehr

Pressemitteilung Okt. 28, 2014 | Share

comScore, Inc. Reports Third Quarter 2014 Results

comScore, Inc. (NASDAQ: SCOR) today announced financial results for the third quarter 2014. Lesen Sie mehr

Pressemitteilung Okt. 20, 2014 | Share

TubeMogul Integrates comScore vCE into its Video Advertising Software

comScore, Inc. (NASDAQ: SCOR) and TubeMogul (NASDAQ: TUBE) today announced a partnership that will deliver brand advertisers with TV-comparable metrics from comScore validated Campaign Essentials™ (vCE®) for digital video campaigns on TubeMogul’s enterprise software for digital branding. Lesen Sie mehr