Press Releases

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24 Jul 2017

Tru Optik and comScore Collaborate to Improve In-Demo Delivery for OTT Advertisers

Tru Optik, the audience intelligence and data-management platform built for over-the-top (OTT) television, and comScore, a leading cross-platform measurement and analytics company, today announced... Read more

14 Jun 2017

Centro DSP Adds Audience Targeting and Brand Protection Capabilities

Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the addition of more targeting capabilities within its platform, powered by longstanding... Read more

12 Jun 2017

Symphony Health and comScore Introduce Next Generation Cross-Channel Optimization & Measurement Solution

Symphony Health and comScore today introduce DRx 2.0, a next generation cross-channel media optimization and measurement solution that delivers data faster and makes insights more actionable.... Read more

9 Jun 2017

comScore Appoints Five New Members to its Board of Directors

comScore announced that its board of directors has appointed five new members, effective today: Lisa Gersh, former CEO of Martha Stewart Living Omnimedia and co-founder of Oxygen Media; Mark... Read more

7 Jun 2017

UPS Study: U.S. Online Shoppers Turning to International Retailers

Nearly half of avid U.S. online shoppers bought items from international retailers, demonstrating the need for retailers to offer more personalized services as a way to compete against lower... Read more

7 Jun 2017

comScore to Present at ARF Audience Measurement 2017

comScore today announced that leaders from the company will be presenting at the Advertising Research Foundation’s (ARF) Audience Measurement 2017 conference. Read more

1 Jun 2017

comScore to Participate in Upcoming Investor Conferences

comScore today announced that it will participate in the upcoming investor conferences. Executive Vice Chairman and President Bill Livek will present at the ninth annual Gabelli Movie and... Read more

31 May 2017

comScore Expands Partnership with Charter Communications

comScore today announced an agreement with Charter Communications to expand its integration of Charter’s aggregated and anonymized television data from all U.S. markets into comScore's TV measurement... Read more

16 May 2017

comScore to Provide Company Update on Wednesday, May 31

comScore today announced that it will provide a routine company update on its first quarter activities in a conference call on Wednesday, May 31 at 8:30 a.m. ET. Read more

11 May 2017

comScore Introduces Breakthrough Service to Measure Over-The-Top (OTT) Content Viewing on TV Screens

comScore today announced comScore OTT Intelligence, a syndicated service that measures U.S. household viewing of over-the-top (OTT) content on television screens. This new service is based on... Read more

9 May 2017

comScore to Participate in Upcoming Conferences

comScore today announced that it will participate in the upcoming conferences. Read more

26 Apr 2017

comScore Introduces Free Viewability Measurement to Broaden Trust Across Global Digital Advertising Market

comScore today announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers... Read more

21 Apr 2017

BIA/Kelsey and comScore Partner to Provide an Integrated, Full View into Local Television Markets

BIA/Kelsey and comScore announced a new partnership today that will integrate comScore's local television audience measurement information with BIA/Kelsey's local advertising spending data and... Read more

18 Apr 2017

comScore Expands Relationship with Facebook to Increase Trust and Transparency in Digital Advertising

comScore today announced that key campaign delivery metrics for Facebook and Instagram ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™... Read more

17 Apr 2017

TitanTV and comScore Local TV Enter Titling Partnership

comScore has entered an agreement with TitanTV to automate the local-television program titling process for station clients. Read more

10 Apr 2017

comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audiences in validated Campaign Essentials (vCE)

comScore today announced that key campaign delivery metrics for Twitter ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™ (vCE®),... Read more

7 Apr 2017

comScore to Participate in OpenAP Initiative Through Use of Its Advanced TV Audience Ratings Data

Earlier today at an event in New York City, Fox, Turner and Viacom shared additional details on comScore’s participation in their joint OpenAP initiative. This planned open audience platform... Read more

5 Apr 2017

Google Selects comScore as Brand Safety Measurement Provider

comScore today announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. Read more

28 Mar 2017

comScore Releases New Report ‘Mobile’s Hierarchy of Needs’ Revealing Key Insights into Global Mobile Trends

comScore, Inc. today published its 2017 international mobile report, ‘Mobile’s Hierarchy of Needs’. This new report traces the global evolution of smartphones and tablets to become the... Read more

22 Mar 2017

comScore’s Latest Report 2017 U.S. Cross-Platform Future in Focus Available for Download

comScore, Inc. today published its 2017 U.S. Cross-Platform Future in Focus report. Available to the public as a complimentary download, the report provides a retrospective view of the major... Read more

15 Mar 2017

comScore’s Chief Research Officer Elected to Serve on the Advertising Research Foundation Board

comScore today announced that its Chief Research Officer Josh Chasin has been elected to the Advertising Research Foundation’s (The ARF) Board of Directors. In addition, Vice President of Analytics... Read more

13 Mar 2017

comScore Expands Partnership With Sinclair Broadcast Group

comScore today announced it has signed an expansion agreement with Sinclair Broadcast Group, adding WSBT (CBS) South Bend, Ind., KUQI (FOX) Corpus Christi, Texas and KHGI (ABC) and KFXL (FOX)... Read more

9 Mar 2017

comScore’s Vice President of Political Technology, Carol Davidsen, to Speak at the AAPC 2017 Annual Pollie Awards and Conference

comScore’s Carol Davidsen will be participating in a panel discussion at the American Associaton of Political Consultants (AAPC) 2017 Annual Pollie Awards and Conference. The panel, entitled... Read more

9 Mar 2017

comScore Introduces Breakthrough Service to Measure Consumer Interaction

comScore today announced comScore Connected Home, the first syndicated service to be based on the company’s proprietary Total Home Panel – a breakthrough research platform that measures consumer... Read more

6 Mar 2017

comScore Signs 700th Station to Its Local Television Service

comScore today announced it has signed a local TV measurement agreement with WSLS, Roanoke, VA, owned by Graham Media Group. The signing marks a major milestone for comScore, with WSLS being... Read more