Comscore, Inc. (NASDAQ: SCOR) today announced the official launch of Digital Analytix® Monetization, a new module in the Digital Analytix platform that provides publishers with viewability... Lesen Sie mehr
Comscore, Inc. (NASDAQ: SCOR) today announced the global introduction of validated Campaign Essentials™ (vCE) for Video, which measures GRPs, demographics and behavioral profiles of audien... Lesen Sie mehr
Comscore, Inc. (NASDAQ: SCOR) today released a white paper entitled “The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher... Lesen Sie mehr
Comscore, Inc. (NASDAQ: SCOR) and the VivaKi Nerve Center today announced they will integrate a custom offering of Comscore’s validated Campaign Essentials™ (vCE) solution Audience On Deman... Lesen Sie mehr
Comscore, Inc. (NASDAQ: SCOR) today announced that it has received accreditation from the Media Rating Council (MRC) for the validation suite in Comscore validated Campaign Essentials™ (vCE... Lesen Sie mehr
Comscore, Inc. (NASDAQ: SCOR) and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more stro... Lesen Sie mehr
Comscore, Inc. (NASDAQ: SCOR) today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study f... Lesen Sie mehr