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Comunicato stampa Apr. 20, 2016 | Share

comScore e Facebook insieme per mettere a disposizione dei clienti dati sulla viewability

Oggi, comScore, Inc. (NASDAQ: SCOR) ha annunciato una partnership con Facebook che consentirà alla società di mettere a disposizione i dati di viewability per le campagne erogate sul social network direttamente dal modulo Ad Validation della suite validated Campaign Essentials™ (vCE®). Questa partnership globale riguarda le metriche di viewability... Leggi di più

Comunicato stampa Apr. 27, 2016 | Share

CNN Leverages comScore Xmedia to Capture Unified View of Cross-Media Audience

CNN, a division of Turner, and comScore today announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric. A launch partner of comScore’s Xmedia product, CNN is now able to more effectively partner with advertisers... Leggi di più

Comunicato stampa Apr. 19, 2016 | Share

comScore Delivers First Cross-Platform Ratings to Clients

comScore (NASDAQ: SCOR) announced today that it has completed the first round of development of its cross-platform ratings, and is now delivering those results to clients for private preview Leggi di più

Comunicato stampa Apr. 15, 2016 | Share

comScore Labs Discovers Placement Laundering Attack in SafeFrame

Today, comScore (NASDAQ: SCOR) announced that comScore Labs has discovered a sophisticated new form of placement laundering that that has been used to generate considerable amounts of invalid traffic to take advantage of advertisers over the past year. Leggi di più

Comunicato stampa Apr. 1, 2016 | Share

comScore Expands Partnership with DISH

comScore, Inc. (NASDAQ: SCOR) today announced a new long-term agreement with DISH Network L.L.C to renew its integration of DISH’s TV viewing information with comScore’s TV measurement service. The integration of DISH’s aggregated and projected TV viewing with comScore’s services will provide the industry with more dynamic measurement and holistic... Leggi di più

Comunicato stampa Mar. 30, 2016 | Share

comScore’s Latest Report 2016 U.S. Cross-Platform Future in Focus Available for Download

comScore, Inc. (NASDAQ: SCOR) today published its 2016 U.S. Cross-Platform Future in Focus report. Available to the public as a complimentary download, the report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring in sectors such as TV, digital media, mobile, social media, advertising, search and e-commerce,... Leggi di più

Comunicato stampa Mar. 25, 2016 | Share

comScore and Opera Mediaworks Receive Advertising Research Foundation’s David Ogilvy Award

comScore (NASDAQ: SCOR) announced today that the company was awarded a David Ogilvy Award at Advertising Research Foundation's (The ARF) Re:Think 2016 conference. comScore and client, Opera Mediaworks, received a gold award in the mobile insights category for joint research entitled, “The Impact of Native Mobile Video Ads on Key Brand Metrics.”... Leggi di più

Comunicato stampa Mar. 22, 2016 | Share

Adobe and comScore Advance Digital TV and Ad Measurement

At Adobe Summit, Adobe (Nasdaq: ADBE) and comScore (Nasdaq: SCOR) announced a global strategic partnership to provide new insights into the media consumption behaviors of digital audiences. This new partnership will deliver consistent, cross-device audience measurement of video and ad content, providing advanced insight into consumer viewing behaviors... Leggi di più

Comunicato stampa Mar. 18, 2016 | Share

comScore and Viacom Ink Transformational Multi-Year Deal for Cross-Platform Measurement

Viacom (NASDAQ: VIAB, VIA) and comScore (NASDAQ: SCOR) today announced a breakthrough multi-year partnership for cross-platform measurement, which marks the first cross-platform deal for the newly merged comScore and Rentrak. The alliance represents a turning point in the business of television and advanced currency. Leggi di più

Comunicato stampa Mar. 16, 2016 | Share

Dr. Magid Abraham Receives Advertising Research Foundation’s Lifetime Achievement Award

Today, at The Advertising Research Foundation's (The ARF) Re:Think 2016 conference, comScore (NASDAQ: SCOR) chairman and co-founder, Dr. Magid Abraham, received the Lifetime Achievement Award as part of ARF’s Great Mind Awards series. This award recognizes individuals who have made significant and fundamental contributions to the research industry. Leggi di più