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Healthcare.gov: Traffic is Up Slightly, But Browsing and Enrollment is Down
After a decline in traffic to healthcare.gov during the third week of open enrollment, traffic increased during the beginning of week four as the number of unique visitors reached 500,000 per day for the first time since October 10th. Leggi di più
What Role Should the Government Play in Our (Searching) Lives?
Last Tuesday was Election Day (I voted, I promise!) in the U.S. One of the most prevalent themes on the campaign trail this year was the size and role of the federal government. All of the recent coverage got me thinking about how, even though many Americans would like to see government play a more limited role, it has always served an important function... Leggi di più
Government 2.0: Digital Measurement = Better Management
Early in my career, I had the distinct pleasure to work side by side with John Little, Institute Professor and the Chair of Management Science at the MIT Sloan School of Management. John is the quintessential quantitative marketer, and is widely considered to be one of the founders of marketing science with his work in the area of promotional spending... Leggi di più