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Blog Ott. 29, 2014 | Share

Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big Blue App

Mobile Messaging Apps

In August, Facebook disabled the messaging feature on its flagship app in a strategic move that shifted all mobile messaging activity on the social network to its standalone Facebook Messenger app. This tactic of building out separate standalone apps for different product features has become more commonplace among larger digital media companies in pursuit... Leggi di più

Blog Ago. 8, 2014 | Share

Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Success?

Snapchat

Snapchat made headlines last November by reportedly turning down a $3 billion acquisition bid, which left digital armchair quarterbacks everywhere questioning the decision. For a company with no revenue and uncertain long term prospects, taking the money would’ve been understandable. Recent reports that Snapchat is raising new funding at an even more... Leggi di più

Blog Giu. 25, 2014 | Share

Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Digital

Major Mobile Milestones in May Apps Now Drive Half of All Time Spent on Digital

May turned out to be a banner month for mobile as it delivered on some huge milestones which underscored just how impressive the medium’s ascendance has been in the past few years. Mobile platforms – smartphones and tablets – combined to account for 60% of total digital media time spent, up from 50% a year ago. And perhaps more impressively, mobile... Leggi di più

Blog Mar. 28, 2014 | Share

comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement

comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement

The Journal of Advertising Research recently published its March 2014 issue, which featured a new article co-authored by comScore chairman emeritus Gian Fulgoni and me, entitled “Digital Game Changers: How Social Media Will Help Usher in the Era of Mobile and Multi-Platform Effectiveness Measurement.” Leggi di più

Blog Nov. 18, 2013 | Share

Measuring What Matters in Social Media

Measuring What Matters in Social Media

Rather than focusing on potential fans, savvy social brands hone in on quality activity and interactions. By using audience-centric social media metrics and competitive benchmarking, brands can better understand their performance and identify oppo rtunities to improve their social impact. Leggi di più

Blog Feb. 19, 2013 | Share

Putting the Digital Future in Focus: Key Trends that Will Shape the U.S. Digital Industry in 2013

2013 U.S. Digital Future in Focus

Last week comScore released the 2013 U.S. Digital Future in Focus, our annual report on the prevailing trends poised to shape the U.S. digital industry in the year ahead. The report features insights from many critical and evolving facets of the digital landscape, including social media, search, online video, digital advertising, mobile and e-commerce,... Leggi di più

Blog Gen. 7, 2013 | Share

The Top Ten Burning Issues in Digital

In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid changes being driven by digital. This knowledge is so important in today’s Brave New Digital World because the Internet forces “change without... Leggi di più

Blog Nov. 6, 2012 | Share

4 Key Storylines for the 2012 Online Holiday Shopping Season

November is here and the online holiday shopping season is once again upon us. With consumer confidence picking up and the online channel demonstrating strength throughout 2012, we believe this holiday season is shaping up to be a fairly positive one with year-over-year growth rates in the mid- to high-teens (comScore’s official forecast will be released... Leggi di più

Blog Set. 24, 2012 | Share

From Post to Pin to Purchase: How TheFancy.com is Changing the Way Social Media Makes Money

We all know one of the most amazing aspects of the power in social media data is that its users are voluntarily providing lots of information about themselves. They’re saying “I like this! Look at this! Let’s go here!” And while the data itself is valuable, these social interactions also tend to elicit a high level of user engagement, which... Leggi di più

Blog Giu. 12, 2012 | Share

'The Power of Like 2' Offers New Insights into How Social Marketing Delivers ROI

Power of Like

comScore, in collaboration with Facebook, today released The Power of Like 2: How Social Marketing Works, the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs on Facebook and optimize their efforts. The report leverages data on earned media exposure from... Leggi di più