Blog Mar. 28, 2014 | Share comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement

comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement

The Journal of Advertising Research recently published its March 2014 issue, which featured a new article co-authored by comScore chairman emeritus Gian Fulgoni and me, entitled “Digital Game Changers: How Social Media Will Help Usher in the Era of Mobile and Multi-Platform Effectiveness Measurement.” Leggi di più

Di: Andrew Lipsman Tag: Advertising, Mobile, Multi-Platform, Social

Blog Dic. 18, 2013 | Share

How Australia Spends Its Time Online

Here’s a chance to find out how Australia spends it’s time online. This graph presents a quick summary of how a typical hour of online activity would breakdown based on Australia’s internet usage in October 2013. Leggi di più

Di: Amarpal Singh Tag: Engagement, Internet Use, Cerca, Social, Web Traffic

Blog Nov. 18, 2013 | Share Measuring What Matters in Social Media

Measuring What Matters in Social Media

Rather than focusing on potential fans, savvy social brands hone in on quality activity and interactions. By using audience-centric social media metrics and competitive benchmarking, brands can better understand their performance and identify oppo rtunities to improve their social impact. Leggi di più

Di: Tania Yuki Tag: Engagement, Facebook, Social

Blog Set. 9, 2013 | Share

A Digital Month in Colombia: What are the 10 million internet users in Colombia spending their time on?

The most popular online activity in Colombia during the month of July was Social Networking, accounting for nearly 7 hours on average per visitor. Colombians also spent their time visiting Multimedia sites reaching 3 hours that month. Leggi di più

Di: Ana Laura Zain Tag: Banking, Media & Entertainment, Newspapers, Retail, Social, Sports, Travel

Blog Feb. 19, 2013 | Share 2013 U.S. Digital Future in Focus

Putting the Digital Future in Focus: Key Trends that Will Shape the U.S. Digital Industry in 2013

Last week comScore released the 2013 U.S. Digital Future in Focus, our annual report on the prevailing trends poised to shape the U.S. digital industry in the year ahead. The report features insights from many critical and evolving facets of the digital landscape, including social media, search, online video, digital advertising, mobile and e-commerce,... Leggi di più

Di: Carmela Aquino Tag: Advertising, Demographics, e-Commerce, Multi-Platform, Video, Rankings, Retail, Cerca, Shopping, Smartphone, Social, Tablets,

Blog Gen. 7, 2013 | Share

The Top Ten Burning Issues in Digital

In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid changes being driven by digital. This knowledge is so important in today’s Brave New Digital World because the Internet forces “change without... Leggi di più

Di: Gian Fulgoni Tag: Ad Validation, Advertising, Audience Measurement, Big Data, Cookies, e-Commerce, Mobile, Multi-Platform, Privacy, Programmatic Buying, Real Time Bidding, Smartphone, Social, Tablets

Blog Nov. 6, 2012 | Share

4 Key Storylines for the 2012 Online Holiday Shopping Season

November is here and the online holiday shopping season is once again upon us. With consumer confidence picking up and the online channel demonstrating strength throughout 2012, we believe this holiday season is shaping up to be a fairly positive one with year-over-year growth rates in the mid- to high-teens (comScore’s official forecast will be released... Leggi di più

Di: Andrew Lipsman Tag: Black Friday, Comparison Shopping, Cyber Monday, e-Commerce, Holiday Shopping, Mobile, Retail, Social

Blog Set. 24, 2012 | Share

From Post to Pin to Purchase: How TheFancy.com is Changing the Way Social Media Makes Money

We all know one of the most amazing aspects of the power in social media data is that its users are voluntarily providing lots of information about themselves. They’re saying “I like this! Look at this! Let’s go here!” And while the data itself is valuable, these social interactions also tend to elicit a high level of user engagement, which... Leggi di più

Di: Michael Ciadella Tag: e-Commerce, Social

Blog Giu. 12, 2012 | Share Power of Like

'The Power of Like 2' Offers New Insights into How Social Marketing Delivers ROI

comScore, in collaboration with Facebook, today released The Power of Like 2: How Social Marketing Works, the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs on Facebook and optimize their efforts. The report leverages data on earned media exposure from... Leggi di più

Di: Andrew Lipsman Tag: Facebook, Social

Blog Apr. 18, 2012 | Share

Panel Participation Yields Digital Insights

Recently, at the Minority Corporate Counsel Association’s CLE Expo in Chicago, I had the opportunity to participate in a fascinating panel discussion on the growing use of social media and its implication for businesses. The session included representatives from AOL, Walmart and PRNewswire. Leggi di più

Di: Richard Weaver Tag: Audience Measurement, Engagement, Social

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