Blog Nov. 21, 2013 | Share

Four Digital Trends to Watch this Holiday Shopping Season

The trees may not be trimmed nor the menorahs lit (yet!), but the 2013 online holiday shopping season is already well underway. While we’re predicting a combin ed 14-17% growth in holiday desktop e-commerce and mobile commerce vs. last year, we’re tempering our expectations a bit thanks to discretionary spending being squeezed and six fewer shopping... Leggi di più

Di: Kate Dreyer Tag: Black Friday, Holiday Shopping, m-Commerce, Pinterest, Retail

Blog Nov. 19, 2013 | Share Crystal Ball 5 Bold Predictions for the 2013 Holiday Season

Crystal Ball: 5 Bold Predictions for the 2013 Holiday Season

With Thanksgiving, Black Friday and Cyber Monday inching ever closer, the 2013 holiday season is nearly upon us. With many stakeholders eager to gain some foresight as to what this season might have in store, we at comScore decided to take out our crystal ball and make five bold predictions about what headlines w e’re likely to see by the time the... Leggi di più

Di: Adam Lella Tag: Black Friday, Cyber Monday, e-Commerce, Holiday Shopping, m-Commerce

Blog Ago. 27, 2013 | Share 5 Things Every Marketer Should Know About Mobile Commerce

5 Things Every Marketer Should Know About Mobile Commerce

Despite the undeniable surge in adoption of smartphones and tablets over the past five years, until recently any talk of the impending tidal wave of mobile commerce (m-commerce) has mostly been overstated. As we often see with forecasts about emerging technologies, a sense of irrational exuberance can cause predictions to get out ahead of the realities... Leggi di più

Di: Andrew Lipsman Tag: m-Commerce, Mobile, Multi-Platform, Retail

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