Retail Web Sites Show Growth in Europe

Over 160 Million Europeans Visit Online Retail Sites in October, Up 5% vs. YA

U.K and France Show Faster Growth in Retail

LONDON, U.K., DECEMBER 3, 2007 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the European online retail sector, with a focus on the U.K., France and Germany for October, based on data from the Comscore World Metrix audience measurement service.

Year-on-year Growth

Across Europe, 160.6 million people visited online retail sites in the month of October 2007, an increase of five percent over October 2006. The October 2007 visitor base represents seventy percent of the total European Internet audience. In the U.K., traffic to retail sites grew 11 percent during this period, totaling 29 million unique visitors. Online retail traffic in France also grew 11 percent, reaching 18.1 million unique visitors in October 2007. In Germany, year over year growth remained relatively flat, with the sector attracting 22.7 million unique visitors in October. The lack of growth in Germany was likely due to the trade union strikes in the transport and service industries and the reported decline in consumer confidence.

“The fact that the online retail market now covers 70 percent of the European internet population and is still growing is impressive.” said Bob Ivins, Comscore EVP of European Markets. “The stronger than average growth rates in the U.K. and France portend a healthy Christmas shopping season there. The weakness in the German market is a cause for concern, especially if the strikes continue.”

European Online Retail UsageOctober 2007 vs. October 2006
Total European Unique Visitors
Age 15+, Home & Work Locations*
Source: Comscore World Metrix

Territory

Total Unique Visitors (000)

to the Online Retail Category

Oct 2006

Oct 2007

% Change

Total European Internet Audience

216,759

228,149

5%

Europe

153,683

160,599

5%

U.K.

26,145

29,027

11%

France

16,198

18,057

11%

Germany

22,826

22,695

-1%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs

Top Ten U.K. Retail Properties

The U.K.’s online retail sector attracted 29 million unique visitors in October 2007, which amounts to 89 percent of the country’s total online user base in that month. The most popular property was online auction site eBay, which attracted 22.2 million unique visitors or 68 percent of the U.K.’s total Internet audience. eBay was followed by another pure play online retailer, Amazon Sites, which attracted 14.3 million unique visitors to gain a 44 percent reach. The highest ranking multi-channel retail property was Apple Inc, with 10.5 million unique visitors.

Top 10 U.K. Retail Properties
Ranked by U.K. Unique Visitors
Total U.K., Age 15+ - Home & Work Locations*
October 2007
Source: Comscore World Metrix

Property

Total Unique

Visitors (000)

% Reach

Total U.K. Internet Audience

32,444

100

Retail

29,027

89

eBay

22,191

68

Amazon Sites

14,265

44

Apple Inc.

10,490

32

Home Retail Group

8,675

27

Tesco Stores

8,468

26

Play.com Sites

6,733

21

Dixons Stores Group

5,255

16

Littlewoods Shop Direct Group

4,428

14

HMV

3,958

12

NEXT Group

3,660

11

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs

Top Ten French Retail Properties

In October, France’s online retail sector attracted 18.1 million unique visitors or 65 percent of the country’s total online population. Again, as in the case of both the U.K. and Germany, the most popular of these properties was eBay, which attracted 11.4 million unique visitors to reach 41 percent of the total French Internet audience. The second largest property in the top ten was multi-channel retailer, Groupe PPR. This French property attracted 9.7 million unique visitors in October.

Top 10 French Retail Properties
Ranked by French Unique Visitors
Total France, Age 15+ - Home & Work Locations*
October 2007
Source: Comscore World Metrix

Property

Total Unique Visitors (000)

% Reach

Total French Internet Audience

27,756

100

Retail

18,057

65

eBay

11,389

41

Groupe PPR

9,663

35

Otto Gruppe

5,354

19

Amazon Sites

5,213

19

Cdiscount.com

4,419

16

Apple Inc.

4,338

16

Ciao Sites

3,050

11

Orange E-Shop and Internet

2,944

11

LeGuide.com Sites

2,937

11

Rue du Commerce

2,575

9

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs

Top Ten German Retail Properties

Germany’s online retail sector attracted 22.7 million unique visitors in October - reaching 68 percent of the country’s total online population. eBay attracted 17.4 million unique visitors or 52 percent of the total German Internet audience. eBay was visited by more than three million unique visitors than visited its nearest competitor, Otto Gruppe, the catalogue specialist, which attracted a total of 14.1 million visitors. As was the case in the U.K. and France, Apple Inc. enjoyed heavy visitation, attracting 4.3 million unique visitors. The site was the only multi-channel retailer to appear among the top ten online retail properties across all three of the European markets studied.

Top 10 German Retail Properties
Ranked by German Unique Visitors
Total Germany, Age 15+ - Home & Work Locations*
October 2007
Source: Comscore World Metrix

Property

Total Unique

Visitors (000)

% Reach

Total German Internet Audience

33,356

100

Retail

22,695

68

eBay

17,424

52

Otto Gruppe

14,098

42

Amazon Sites

11,101

33

QUELLE.DE

9,402

28

O2ONLINE.DE

5,533

17

NECKERMANN.DE

5,252

16

Ciao Sites

5,246

16

T-MOBILE.DE

5,073

15

Apple Inc.

4,332

13

Tchibo

3,767

11

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



Ulteriori informazioni

Rankings Retail