The “2014 Venezuela Digital Future in Focus” report provides annual highlights of the state of the internet in Venezuela.
Alex Castro, Country Director, Colombia & Venezuela, comScore, Inc.
27 Gennaio 11:30 am - 12:30 pm
While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty
Paul Goode, SVP Regional Marketing
3 Febbraio 12:45 pm - 1:30 pm
comScore and ISBA Webinar: Lessons Learned in Digital Advertising
While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been. Finding ways to reach consumers in the most efficient manner is vital, and being able to quantify a return on marketing investment is a must.
Alex Banks, VP Latin America, comScore, Inc. and Alexandre Morais, Country Manager Brazil, Sizmek
11 Febbraio 2:30 pm - 3:30 pm