Webinar

Webinar February 3, 2015 | Share

comScore and ISBA Webinar: Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty

Speaker:

Paul Goode, SVP Regional Marketing
3 February 12:45 pm - 1:30 pm
comScore and ISBA Webinar: Lessons Learned in Digital Advertising

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Webinar February 11, 2015 | Share

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been. Finding ways to reach consumers in the most efficient manner is vital, and being able to quantify a return on marketing investment is a must.

Speaker:

Alex Banks, VP Latin America, comScore, Inc. and Alexandre Morais, Country Manager Brazil, Sizmek
11 February 2:30 pm - 3:30 pm

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