Presentazioni e whitepaper

Maggio 23, 2014

Know the score: refereeing the digital media game

Relatore: Serge Matta
Evento: IAB Interact

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comScore CEO Serge Matta explains how reliable data remains essential in discerning true media value, de-duplicating multi-platform audiences and delivering advertising accountability in the new digital ecosystem.

Tag: Ad Validation, Audience Analytics, Big Data, Cross Media, Multi-Platform