プレスリリース

9月 12, 2012

comScore Media Metrix Ranks Top 50 U.S. Web Properties for August 2012

RESTON, VA, September 12, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2012 based on data from the comScore Media Metrix service.

With the release of August 2012 U.S. Media Metrix data, comScore introduced three important methodological enhancements to our estimates that will affect data on a go-forward basis. The first enhancement is the incorporation of updated demographic universe estimates based on data from the 2010 U.S. census, which provides an improved accounting of the percentage of the population falling into each demographic segment. The second enhancement was an improvement in comScore’s enumeration survey methodology to better represent persons in cell-phone only households. The third and final enhancement is a new technique to account for cookie rejection in Safari browsers, for sites measured via comScore’s Unified Digital Measurement (UDM) methodology..

Due to the effects of the changes to the August 2012 U.S. Media Metrix data, comScore’s monthly Inside the Ratings press release and report will limit public reporting to the standard current month rankings and will exclude reporting based on month-over-month percentage changes, which include the effects of inorganic increases or declines due to the methodological enhancements. Both the Inside the Ratings press release and report will resume normal reporting of both rankings and month-over-month percent changes with the release of September 2012 data.

Top 50 Properties

Google Sites ranked as the #1 property in August with 187 million visitors, followed by Microsoft Sites with 170 million and Yahoo! Sites with 164 million. In addition to Facebook at #4, social media properties Linkedin (#26), Twitter.com (#28), Tumblr.com (#39), Myspace (#43) and Instagram.com (#48) all ranked among the Top 50.

Display Ad Ecosystem Rankings

comScore has expanded its display ad ecosystem reporting to provide additional granularity in the classification of ad publishers, networks and other platforms that comprise the ecosystem.

Among syndicated Ad Focus entities, ShareThis ranked first in August with an 87-percent reach of Americans online, followed by Google (81.6 percent), Yahoo! Sites (74.3 percent), Outbrain (72 percent) and Facebook.com (69.2 percent).

For Advertising Networks and Buy Side Networks, PulsePoint ranked #1 with a 96.4-percent reach, followed by Vibrant Media (93.1 percent), Specific Media (93 percent), Google Ad Network (92.7 percent) and AOL Advertising (84.2 percent).

Among DSPs, SSPs and Ad Exchanges (which will include several additional entities in the coming months), Rubicon Project REVV Platform reached 96.6 percent of Americans online. 

Table 1

comScore Top 50 Properties (U.S.)
August 2012
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
Rank Property Unique Visitors (000)   Rank Property Unique Visitors (000)
  Total Internet : Total Audience 220,273        
1 Google Sites 187,022   26 Linkedin 40,889
2 Microsoft Sites 169,977   27 Technorati Media 40,406
3 Yahoo! Sites 163,723   28 TWITTER.COM 38,203
4 FACEBOOK.COM 152,439   29 ESPN 37,986
5 AOL, Inc. 112,667   30 YP Local Media Network 35,699
6 Amazon Sites 103,864   31 YELP.COM 34,835
7 Ask Network 89,482   32 BUZZMEDIA 34,469
8 Glam Media 86,020   33 Tribune Interactive 33,513
9 Wikimedia Foundation Sites 85,446   34 Disney Online 32,659
10 CBS Interactive 76,875   35 WebMD Health 31,669
11 Apple Inc. 76,222   36 NetShelter Technology Media 30,981
12 eBay 75,650   37 Meredith Women's Network 30,446
13 Turner Digital 75,207   38 Fox News Digital Network 29,866
14 Demand Media 73,887   39 TUMBLR.COM 29,821
15 New York Times Digital 73,099   40 The Washington Post Company 29,055
16 Comcast NBCUniversal 72,031   41 Everyday Health 28,998
17 Viacom Digital 68,634   42 Break Media 28,318
18 Federated Media Publishing 66,984   43 Myspace 27,957
19 Weather Channel, The 53,188   44 NETFLIX.COM 27,323
20 craigslist, inc. 52,412   45 Scripps Networks Interactive Inc. 26,563
21 Gannett Sites 52,345   46 Internet Brands, Inc. 26,459
22 VEVO 51,879   47 BitTorrent Network 26,075
23 Adobe Sites 47,391   48 INSTAGRAM.COM 26,040
24 Answers.com Sites 44,111   49 Target Corporation 25,881
25 Wal-Mart 42,617   50 SheKnows (Evolve Media Corp.) 25,629

Table 2

comScore Display Ad Ecosystem Rankings (U.S.)
August 2012
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
Top 30 Syndicated Ad Focus Entities   Top 20 Ad Networks/Buy Side Networks
Rank Property Unique Visitors (000) % Reach   Rank Property Unique Visitors (000) % Reach
  Total Internet : Total Audience 220,273 100.0     Total Internet : Total Audience 220,273 100.0
1 ShareThis 191,601 87.0   1 PulsePoint** 212,428 96.4
2 Google 179,757 81.6   2 Vibrant Media** 205,122 93.1
3 Yahoo! Sites 163,723 74.3   3 Specific Media** 204,922 93.0
4 Outbrain 158,695 72.0   4 Google Ad Network** 204,261 92.7
5 FACEBOOK.COM 152,439 69.2   5 AOL Advertising** 185,574 84.2
6 MSN 123,337 56.0   6 AT&T AdWorks** 182,502 82.9
7 YOUTUBE.COM* 122,973 55.8   7 Genome from Yahoo!** 182,494 82.8
8 AOL, Inc. 112,667 51.1   8 ValueClick Networks** 175,880 79.8
9 AMAZON.COM* 91,967 41.8   9 Real Media Group - 24/7 Access** 173,649 78.8
10 Ask Network 89,482 40.6   10 Microsoft Media Network US** 167,900 76.2
11 Meebo 86,304 39.2   11 Tribal Fusion** 163,629 74.3
12 Glam Media 86,020 39.1   12 Casale Media - MediaNet** 163,415 74.2
13 WIKIPEDIA.ORG* 85,144 38.7   13 Collective Display** 158,131 71.8
14 Bing 83,491 37.9   14 RadiumOne** 152,734 69.3
15 Demand Media 73,887 33.5   15 Technorati Media** 148,359 67.4
16 Windows Live 69,294 31.5   16 Cox Digital Solutions - Network** 147,067 66.8
17 Federated Media Publishing 66,984 30.4   17 Burst Media** 142,546 64.7
18 About 60,336 27.4   18 AudienceScience** 137,132 62.3
19 Weather Channel, The 53,188 24.1   19 Undertone** 125,879 57.1
20 Gannett Sites 52,345 23.8   20 Adconion Media Group** 121,242 55.0
21 5min Media Platform 48,314 21.9    
22 MTV Music Group 47,274 21.5   Top DSP/SSP/Ad Exchange Entities
23 APPLE.COM 44,399 20.2   1 Rubicon Project REVV Platform** 212,824 96.6
24 Answers.com Sites 44,111 20.0    
25 Linkedin 40,889 18.6  
26 Technorati Media 40,406 18.3  
27 CBS News 39,883 18.1  
28 CNN 38,979 17.7  
29 WALMART.COM 38,738 17.6  
30 TWITTER.COM 38,203 17.3  

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in August. For instance, Yahoo! Sites was seen by 74.3 percent of the 220 million Internet users in August.
 * Entity has assigned some portion of traffic to other syndicated entities

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

タグ: Audience Measurement, Internet Use, Rankings, , , Web Traffic