While digital publishers, marketers and agencies rely heavily on online display advertising, they haven’t had the detailed creative and quantitative insights needed to optimize campaigns and understand the competition.
There are still many unanswered questions around media measurement:
Which ads are working?
Which ads have the most impact?
How do I move beyond last click/last view?
Which ads or targeting strategy should actually get credit for the sale?
The Attribution Revolution focuses 100% on ad measurement, attribution modeling and evaluating performance across media channels.
This session will explore the shift to multi-platform usage and how comScore Media Metrix® Multi-Platform can help to align your media planning efforts.
comScore is organizing an market briefing in Amsterdam in June 25th 2013 on Audience Measurement and Advertising Analytics to present the different enhancements that the company will be delivering in September 2013 and what they mean for the Dutch Digital market.