プレス&イベント

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 2月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

24 4月 - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 4月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 5月 - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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ホワイトペーパー 4月. 22, 2014 | Share UK Digital Market Overview March 2014

UK Digital Market Overview March 2014

Your monthly snapshot of UK digital audience trends. The audience increases we saw in December continued in January as consumers may have sought to take advantage of post Christmas sales. The Total Digital Population grew 1.3%, driven by PC access +0.3%, video consumption +0.8% with mobile usage remaining static さらに表示する

By: Hélène Azevedo タグ: Demographics, Mobile, Multi-Platform, Rankings, ビデオ

ホワイトペーパー 4月. 22, 2014 | Share Dutch Digital Market Overview March 2014

Dutch Digital Market Overview March 2014

Your monthly snapshot of digital audience trends. In March 2014, 13.3 million internet users went online via a laptop or desktop computer, while 11.1 million users also watched videos online. さらに表示する

By: Hélène Azevedo タグ: Audience Measurement, Engagement, Rankings, ビデオ

プレスリリース 4月. 18, 2014 | Share

comScore Releases March 2014 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix® service showing that 187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad views totaled 28.7 billion. さらに表示する

By: Adam Lella タグ: Ad Impressions, Engagement, Rankings, ビデオ, YouTube

ブログ 4月. 18, 2014 | Share Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bhatia

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bhatia

“Cross-media measurement.” It’s currently one of the hottest topics of discussion among digital advertisers and publishers. But what exactly is it, how is it evolving, and what issues and opportunities lie ahead? We talked with our Chief Revenue Officer, Manish Bhatia, to find out. Here’s what he had to say. さらに表示する

By: Kate Dreyer タグ: Cross Media, Multi-Platform

プレゼンテーション 4月. 17, 2014 | Share Multi-Platform Measurement in Russia

Multi-Platform Measurement in Russia

In this Russian presentation Owen West, comScore Vice President describes the importance of media planning for consumers on multiple devices. さらに表示する

タグ: Mobile, Multi-Platform

プレスリリース 4月. 16, 2014 | Share

comScore to Report First Quarter 2014 Financial Results on April 29

comScore, Inc. (NASDAQ: SCOR) today announced it will report its first quarter 2014 financial results before U.S. financial markets open on Tuesday, April 29, 2014. さらに表示する

By: Kenneth Tarpey タグ: comScore Financial News

プレスリリース 4月. 16, 2014 | Share

comScore Now Offers Actionable Brand Metrics for Mobile Advertising on Smartphones and Tablets

comScore, Inc. (NASDAQ: SCOR) today announced that actionable brand metrics for mobile ad campaigns are now available to advertiser and publisher clients through validated Campaign Essentials™ Mobile (vCE Mobile) and validated Media Essentials™ Mobile (vME Mobile). さらに表示する

By: Kate Dreyer タグ: Ad Impressions, Ad Validation, Advertising, Mobile

プレゼンテーション 4月. 16, 2014 | Share The Evolution of Digital Advertising

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... さらに表示する

By: Gian Fulgoni タグ: Ad Impressions, Ad Validation, Advertising, Audience Measurement, Marketing Research, Multi-Platform

プレスリリース 4月. 15, 2014 | Share

comScore Releases March 2014 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 67.5 percent of search queries conducted. さらに表示する

By: Adam Lella タグ: Bing, Google, Rankings, 検索, Yahoo

プレゼンテーション 4月. 15, 2014 | Share

Qualifying and Personifying Big Data for Business Decisions

Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. さらに表示する

By: Magid M. Abraham, Ph.D. タグ: Ad Validation, Audience Measurement, Big Data, Marketing Research, Web Analytics

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