Digital Scarcity Improves the Economics of Online Advertising
comScore recently partnered with Shareablee to provide comScore clients with the social media benchmarking and competitive intelligence insights that matter. Join this webinar to learn about the critical building blocks for developing an effective social marketing strategy.
Real trend detector, the Cristal-Lab is 4 tumultuous days of debates, conferences and workshops focusing on the most topical issues and tendencies of the communication, creation, media , Brand Entertainment & Content industries and data / marketing innovation.
comScore is hosting an exclusive event dedicated to retailers in Spain. This event is dedicated to s hare with Spanish retailers comScore experience in making multi-channel insights critical assets for developing eCommerce strategies.
comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for October 2013. Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.2 percent platform market share. Google... さらに表示するBy: Adam Lella タグ: Android, Apple, Mobile, Samsung, Smartphone
A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.... さらに表示するBy: Amarpal Singh タグ: Ad Impressions, Advertising, CPG, Marketing Research
Cyber Monday Jumps 18 Percent to $1.735 Billion in Desktop Sales to Rank as Heaviest U.S. Online Spending Day in History
comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 32 days of the November-December 2013 holiday season. For the holiday season-to-date, $23.9 billion has been spent online, marking an 8-percent increase versus the corresponding days last year (and a 25-percent increase if using... さらに表示するBy: Adam Lella タグ: Black Friday, Cyber Monday, e-Commerce, Holiday Shopping, Retail
At our 3 networking breakfast events, Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace. The 4 main topics covered were big data, online campaign measurement and optimisation, how the growth of smartphones and tablets has changed consumer behaviour and the importance of moving to Multi-Platform... さらに表示するタグ: Ad Validation, Big Data, Mobile, Multi-Platform, Tablets
In October 2013, 3.8 million Danish internet users each spent 17 hours online, with Social networking accounting for a quarter. The Retail category is one of the most popular one with 80 percent of the Danish online population visiting a retail site in October. Our below infographic is presenting the other popular content categories amongst internet... さらに表示する
Black Friday Billions: $1.2 Billion in Desktop E-Commerce Spending Marks First Billion-Dollar Online Shopping Day of the 2013 Holiday Season
comScore (NASDAQ : SCOR) today reported U.S. desktop retail e-commerce spending for the first 29 days of the November–December 2013 holiday season. For the holiday season-to-date, $20.6 billion has been spent online, marking a 3-percent increase versus the corresponding days last year. さらに表示するBy: Kate Dreyer タグ: Black Friday, e-Commerce, Holiday Shopping
During IAB Inspirational, Jaime Agulló, Managing Director of comScore Iberia, demonstrated the importance of data-driven advertising planning for consumers on multiple devices. さらに表示するBy: Jaime Agulló タグ: Advertising, Audience Measurement, Cookie Deletion, Cross Media, Multi-Platform
Yahoo! Hong Kong Deals is Most Popular Coupon site in Hong Kong, Groupon and Taobao Juhuasuan show strong growth
The coupon sector in Hong Kong has seen a healthy growth of 14.7% from 1.24 million unique visitors in April 2013 to 1.42 million unique visitors in September 2013. A ranking of the top coupon sites in Hong Kong shows that Yahoo! Hong Kong Deals is the most popular coupon site, followed by Groupon and Taobao Juhuasuan. Yahoo! Hong Kong Deals has maintained... さらに表示する
comScore today released an analysis of e-Commerce activity in Brazil based on insights from the comScore Media Metrix service. The study found that Mercadolivre.com.br continues to rank as the most visited destination in the Retail category in Brazil with nearly 25 million visitors in October, representing nearly half of all online shoppers. An analysis... さらに表示するBy: Ana Laura Zain タグ: e-Commerce, Retail
While we at comScore are thankful for many things, I wanted to particularly extend our thanks to a group of folks responsible for helping comScore provide value to so many others: our 2 million global research panelists. さらに表示するBy: Richard Weaver タグ: Privacy