Digital Scarcity Improves the Economics of Online Advertising
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Will Tumblr Bring a Younger Audience to Yahoo! Sites?
28 5月 - 2013 Latin America Digital Future in Focus
This webinar will explore the latest trends in social media, online video, digital advertising, mobile and e-commerce, how these trends are currently shaping the Latin American digital marketplace and what that means for the coming year.
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4 6月 - Internet Retailer Conference and Expo
Today’s consumers: No longer constrained by walls or held in place by a wire
Consumers have broken out of the bounds of traditional shopping big time. Consumers were freed up from having to get in their cars and go to the store when shopping and buying moved to the Internet. But they were still tethered to their computers. With the rise of mobile, consumers now have a choice of shopping venues like never before. ComScore closely tracks how consumers use the Internet. Gian Fulgoni will provide detailed information about the ways consumers are shopping today and what it will take for retailers to grab their share of the consumer wallet.
Gian Fulgoni, Chairman
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4 6月 - Internet Retailer and Conference Expo 2013
Today’s consumers: No longer constrained by walls or held in place by a wire
Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc.
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comScore Releases ‘2013 Latin America Digital Future in Focus’ Report
comScore today released insights from the 2013 Latin America Digital Future in Focus report. The study provides a comprehensive overview of the Latin American market and identifies the prevailing trends in web usage, online video, mobile and online advertising. Key trends and highlights will be presented via a complimentary, live webinar on Tuesday,... さらに表示する
By: Ana Laura Zain タグ: Ad Impressions, Android, Apple, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, Internet Use, iOS, LinkedIn, Mobile, Newspapers, Online video, Pinterest, Rankings, Retail, RIM, Shopping, Smartphone, Social, Tablets, Twitter, VEVO, ビデオ
Will Tumblr Bring a Younger Audience to Yahoo! Sites?
With the industry buzzing about Yahoo!s recent acquisition of popular blogging network Tumblr, there have been a variety of reasons cited as motivations behind it. One of the more interesting rationales has to do with demographics. Specifically, the notion that Tumblrs audience skews notably younger than that of Yahoos, which given its 700+ million... さらに表示する
comScore Releases April 2013 U.S. Online Video Rankings
comScore today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion. さらに表示する
By: Andrew Lipsman タグ: Ad Impressions, Advertising, Engagement, Google, Online video, Rankings, Streaming, Top 10 Sites, ビデオ, YouTubecomScore to Host Investor Day on June 3
comScore announced that the Company will hold its 2013 Investor Day on Monday, June 3, 2013 in New York City. The event will be led by Dr. Magid Abraham, comScore’s President and Chief Executive Officer, and will include a series of presentations from members of the senior management team, detailing the Company’s growth opportunities, product... さらに表示する
By: Kate Dreyer タグ: comScore Financial News
Spain Digital Future in Focus - OMExpo 2013
2012 was an important year for the devices´ diversification used for digital consumption, overall for the mobile devices. さらに表示する
By: Jaime Agulló タグ: Android, Apple, Audience Measurement, Demographics, ecommerce, Email, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, Online video, Retail, Smartphone, Social, Tablets, YouTubecomScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings
We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore’s, and we look forward to working with them to deliver the value of this technology to so many world class advertiser... さらに表示する
By: Serge Matta タグ: Ad Validation, Advertising
Driving Stronger ROI with Real Time Branding Insights Latin America
In this presentation Ivan Marchant, comScore Country Manager Mexico presents how comScore clients are using Brand Survey Lift™ Pulse, an in-flight branding effectiveness solution. さらに表示する
タグ: Ad Impressions, Ad Validation, Advertising
UK Digital Market Overview May 2013
44.6 million Britons surfed the web via their PC in March 2013 (+0.5% on February), almost 37 million internet users viewed video content online (+1.8% on February) and over 27 million users browsed on-network from mobiles さらに表示する
By: Ayaan Mohamud タグ: Demographics, Mobile, Multi-Platform, Rankings, Top 10 Sites, ビデオYoung Brits Have A Higher Recall of Mobile Advertising
Smartphone penetration in the UK has reached 67 percent and in the three month average ending March 2013, over 33.4 million Brits owned a smartphone. The growth of smartphone ownership provides advertisers with more opportunities to reach their target audience on the move. A comparison of multiple mobile ad formats shows that UK smartphone users aged... さらに表示する
comScore Releases April 2013 U.S. Search Engine Rankings
comScore today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 66.5 percent of search queries conducted. さらに表示する
By: Kate Dreyer タグ: AOL, Bing, Google, Rankings, 検索, Yahoo