Overview
The comScore Global Network is the largest continuously
measured consumer panel of its kind. This information
network delivers one of the highest quality, most comprehensive
views of Internet viewing, buying and other activity – both
online and offline.
comScore has changed the face of marketing measurement
by solving the challenge of accurately measuring worldwide
consumer behavior through its proprietary data capture
technology and online network. This unified system collects
and reports the information needed to support smarter decisions
for a variety of business functions, including market
and competitive research, media planning and analysis,
segmentation analysis, market testing, attitudinal surveys
and financial analysis.
To meet the diverse needs of the industries and clients
we serve, comScore has brought together a combination
of innovative, proprietary data collection technologies and proven
data projection methodologies.
To learn more about comScore methodology, technology, or resources,
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