Overview
comScore Media Metrix, the audience measurement division of
comScore, Inc., is a preferred source of Internet audience
measurement for advertising agencies, publishers, marketers
and financial analysts. Using proprietary data collection
technology and random recruitment methodology,
comScore Media Metrix products offer:
- Comprehensive metrics detailing online media usage for
home, work and university audiences
- Complete online visitor demographic analysis
- Online buying power metrics to segment audiences based
on actual consumer purchases
- Detailed measurement of 101 U.S. local markets
- Qualitative consumer information, seamlessly integrated
with passively captured online usage data
- Meaningful measurement of key ethnic segments such as
the fast-growing Hispanic population
- Global audience measurement in dozens of countries
- The most advanced content classification system and reporting
structure available for online media.
The comScore Media Metrix product
suite includes:
Powerful Data Accessible Straight
From Your Desktop
Media Metrix 2.0 and Media Metrix XPC are accessible through
MyMetrix.com, comScore Media Metrix’ advanced online
interface. With MyMetrix clients create, edit and
save custom reports, lists of media entities and demographic
targets. As a measure of the industry's reliance on comScore Media Metrix data, clients run
250,000 reports each month using the MyMetrix interface.
For more information on how Media Metrix can help drive your
business, call 866-276-6972 or submit an online information request.
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