The recent explosion of user-generated content has created widespread alternative distribution methods of widgets and a global widget marketplace. In little more than a year, the reach of Web widgets is significant: more than 40 percent of all U.S. Internet users and 20 percent of worldwide Internet users viewed a widget in April 2007. As widget publishers and their distribution channels look to monetize their sizeable audiences and advertisers seek alternate means to reach elusive demographic segments online, the market needs a reliable way to consistently measure the size and composition of this developing medium.

comScore Widget Metrix is among the first services to provide independent measurement for this burgeoning market in a consistent manner, removing the need to rely on varying data from different widget publishers.

A Worldwide View
The global reach of the social networking and blogging sites on which widgets are most commonly found requires that widgets be measured with an international perspective. comScore Widget Metrix reports on widget usage in 32 countries, summarized into five regional markets, and rolled-up worldwide.

In-depth Reporting
comScore Widget Metrix provides deep insight into the widget market:

• Audience size and usage by widget publisher and by individual widget.
• Classification of the widget landscape into major content categories. This classification system will stay abreast with the rapidly evolving widget marketplace by incorporating input from charter subscribers of comScore Widget Metrix.
• Widget audience composition in the U.S. market by age and gender.

To learn more call 866-276-6972 or contact us online.