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Plan Metrix

Plan Metrix is the only service to combine continuously observed Internet behavior measurement with comprehensive attitudinal, lifestyle and product usage data from the same representative consumer panel. This technique ensures the highest level of data integrity and accuracy, making Plan Metrix the leading Interactive media planning tool.

Fully integrated with the state-of-the-art MyMetrix reporting interface, Plan Metrix provides agencies, advertisers and media sellers with access to comprehensive consumer information, including: technology ownership and usage, demographic, lifestyle, attitudinal, product purchase and offline media consumption data.

Benefits for Agencies and Advertisers:
  • Select media sites based on audience composition, online purchase behavior and product consumption data
  • Maximize advertising effectiveness with messaging that appeals to the behavioral and attitudinal preferences of online consumers
  • Support interactive media planning with both reach and unique visitor metrics for audience segments based on attitude, lifestyle and behavior
  • Achieve higher returns from more targeted online campaigns
Benefits for Media Sellers:
  • Use lifestyle, attitudinal and product usage data to promote a site's strengths and attract new advertisers
  • Identify new business development opportunities and increase advertising revenues
  • Find the best sites to approach for online partnerships and alliances
Key Advantages of Plan Metrix:
  • Significantly expanded sample size enables reporting on more than 10,000 entities, all mapped back to the Client Focus reporting structure
  • Advanced Boolean logic functionality enables development of sophisticated audience targets
  • Sought-after information on the simultaneous usage of the Internet and TV and other offline media
  • Reports on standard demographic breaks across more than 90 categories and sub-categories
Plan Metrix Reach/Frequency Reporting:
  • The only service to provide reach/frequency curves at the campaign and site level for any of the 4,000 in-depth data points
  • Allows R/F curves to be graphed either by Target Demo, Media, or as a Percent of Inventory
  • Utilizes both the Client Focus Reporting and Ad Focus Reporting structures
Plan Metrix Categories Include:
  • Appliances
  • Automotive
  • Business Purchases
  • Electronics/ Computers
  • Financial
  • Food and Beverage
  • Health
  • Home and Living
  • Internet Usage and Attitudes
  • Music, Videos and Books
  • Retail/ Apparel
  • Sports/ Leisure
  • Telecommunications
  • Traditional Media Consumption
  • Travel
  • Work
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    For more information on how Plan Metrix can help drive your business, call 866-276-6972 or submit an online information request.