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Media Metrix 2.0/XPC

Media Metrix 2.0, the flagship service from comScore Media Metrix, is a leading source for Internet audience measurement. Detailing the behavior of people who access the Internet, proprietary networks like AOL, instant messaging and other digital applications, the service delivers the most accurate and comprehensive audience ratings and estimates available today.

Media Metrix XPC (eXPanded Coverage) adds even greater detail that is not offerred by any other research provider.

With Media Metrix, clients can:
  • Identify and target key online audiences
  • Eliminate wasted advertising and marketing dollars
  • Strengthen sales and partnership proposals
  • Identify and exploit competitive weaknesses
  • Alleviate uncertainty surrounding online ROI
  • Evaluate the success of e-commerce initiatives
Media Metrix 2.0 features:
  • Industry-standard visitor and usage intensity metrics
  • Enhanced reporting of proprietary networks such as AOL
  • Home, work and university audience reporting
  • Detailed demographic data including age, gender, income, race, region and much more
  • Unduplicated audience calculation
  • Analysis of sources and losses of traffic into and out of sites
  • Segmentation of broadband and narrowband users
  • Reach/frequency metrics
  • Daypart reporting
  • The unique Buying Power Index (BPI)*
  • Local audience measurement in 101 local markets*
  • Reporting of global usage of up to 10,000 sites*
           *Available through Media Metrix XPC
Superior Methodology Delivers Exceptional Insight
Media Metrix 2.0 and Media Metrix XPC combine time-tested and innovative measurement approaches that include:
  • Foundation of random recruitment methods – In keeping with comScore Media Metrix’ commitment to trusted research methodologies, random recruitment continues to be at the heart of the Media Metrix 2.0 service.
  • Largest Work Sample – Accounting for nearly one-third of the U.S. online audience and 60 percent of online dollar sales, at-work Internet users are an increasingly critical population. Media Metrix 2.0 delivers the most accurate and comprehensive reporting of Internet behavior in the workplace using a sample many times larger than the size of any competing service.
  • University Measurement – The 15 million U.S. college and university students online represent an important and impressionable audience for marketers. Media Metrix 2.0 features a sample that provides exclusive data on this important audience.

Organized for Relevant Reporting and Efficient Analysis
Media Metrix 2.0 consistently reports on more than 10,000 Web sites each month and continuously works with clients to organize Web sites into the business segments most relevant to them. With 29 categories and 81 sub-categories, comScore Media Metrix’ finely calibrated category organization allows clients to align their marketing efforts against their defined competitive sets.

Media Metrix XPC: Opening Doors to a New World of Opportunity
Media Metrix XPC delivers additional insight previously unavailable to clients anywhere else. Media Metrix XPC complements Media Metrix 2.0 with:

  • A massive panel of more than 2 million global Internet users, the largest online consumer information source of its kind, whose size provides robust support for online commerce measurement.
  • Complete Global Coverage – Through comScore's 1,000,000 persons under measurement outside of the U.S., Media Metrix XPC provides total worldwide data based on users in up to 200 countries.
  • Most Granular Local Market Detail – In traditional media, local market advertising accounts for even more spending than national ads. Yet on the Web, a lack of local market visibility has closed this important avenue of consumer communication. Media Metrix XPC meets the challenge, reporting audience behavior in the country’s top 101 local markets.

Online Commerce Measurement - The Buying Power Index™
Only comScore Media Metrix uses actual online transaction data to report the actual online purchasing power of a site’s visitors through the Buying Power Index™ (BPI). This metric uniquely enables marketers to evaluate not just the size, but also the value of an online audience. The BPI is only available through Media Metrix XPC.

Powerful Data Accessible Straight From Your Desktop
Media Metrix 2.0 and Media Metrix XPC are accessible through MyMetrix.com, comScore Media Metrix’ advanced online interface. With MyMetrix clients create, edit and save custom reports, lists of media entities and demographic targets. As a measure of the industry's reliance on comScore Media Metrix data, clients run 250,000 reports each month using the MyMetrix interface.

For more information on how Media Metrix 2.0 and Media Metrix XPC can help drive your business, call 866-276-6972 or submit an online information request.