The Solution
Comscore leveraged passively observed e-commerce behavior to compare online conversion rates for a digital payment company and other payment methods based on the checkout options on a selected list of merchants.
Project Setup
The client selects a set of online retailers across industries where multiple digital payment methods are accepted.
Conversion Measured
The point when a user clicked on a payment type and when they complete the transaction/purchase are recorded in Comscore behavioral panel.
Performance Measured
Comscore data exposed key variances in online conversion when the client's payment method was accepted vs. other payment forms and digital wallets.
