Digital Scarcity Improves the Economics of Online Advertising
comScore recently partnered with Shareablee to provide comScore clients with the social media benchmarking and competitive intelligence insights that matter. Join this webinar to learn about the critical building blocks for developing an effective social marketing strategy.
Real trend detector, the Cristal-Lab is 4 tumultuous days of debates, conferences and workshops focusing on the most topical issues and tendencies of the communication, creation, media , Brand Entertainment & Content industries and data / marketing innovation.
comScore is hosting an exclusive event dedicated to retailers in Spain. This event is dedicated to s hare with Spanish retailers comScore experience in making multi-channel insights critical assets for developing eCommerce strategies.
comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for October 2013. Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.2 percent platform market share. Google... Leia maisPor: Adam Lella Tags: Android, Apple, Mobile, Samsung, Smartphone
A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.... Leia maisPor: Amarpal Singh Tags: Ad Impressions, Advertising, CPG, Marketing Research
Cyber Monday Jumps 18 Percent to $1.735 Billion in Desktop Sales to Rank as Heaviest U.S. Online Spending Day in History
comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 32 days of the November-December 2013 holiday season. For the holiday season-to-date, $23.9 billion has been spent online, marking an 8-percent increase versus the corresponding days last year (and a 25-percent increase if using... Leia maisPor: Adam Lella Tags: Black Friday, Cyber Monday, e-Commerce, Holiday Shopping, Retail
At our 3 networking breakfast events, Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace. The 4 main topics covered were big data, online campaign measurement and optimisation, how the growth of smartphones and tablets has changed consumer behaviour and the importance of moving to Multi-Platform... Leia maisTags: Ad Validation, Big Data, Mobile, Multi-Platform, Tablets
In October 2013, 3.8 million Danish internet users each spent 17 hours online, with Social networking accounting for a quarter. The Retail category is one of the most popular one with 80 percent of the Danish online population visiting a retail site in October. Our below infographic is presenting the other popular content categories amongst internet... Leia mais
Black Friday Billions: $1.2 Billion in Desktop E-Commerce Spending Marks First Billion-Dollar Online Shopping Day of the 2013 Holiday Season
comScore (NASDAQ : SCOR) today reported U.S. desktop retail e-commerce spending for the first 29 days of the November–December 2013 holiday season. For the holiday season-to-date, $20.6 billion has been spent online, marking a 3-percent increase versus the corresponding days last year. Leia maisPor: Kate Dreyer Tags: Black Friday, e-Commerce, Holiday Shopping
During IAB Inspirational, Jaime Agulló, Managing Director of comScore Iberia, demonstrated the importance of data-driven advertising planning for consumers on multiple devices. Leia maisPor: Jaime Agulló Tags: Advertising, Audience Measurement, Cookie Deletion, Cross Media, Multi-Platform
Yahoo! Hong Kong Deals is Most Popular Coupon site in Hong Kong, Groupon and Taobao Juhuasuan show strong growth
The coupon sector in Hong Kong has seen a healthy growth of 14.7% from 1.24 million unique visitors in April 2013 to 1.42 million unique visitors in September 2013. A ranking of the top coupon sites in Hong Kong shows that Yahoo! Hong Kong Deals is the most popular coupon site, followed by Groupon and Taobao Juhuasuan. Yahoo! Hong Kong Deals has maintained... Leia mais
Mercadolivre.com.br é o site lider em varejo no Brasil neste início da temporada de festividades de fin de ano 2013
A comScore divulgou hoje uma análise sobre o e-commerce no Brasil com base em informações de seu serviço comScore Media Metrix. O estudo revelou que o Mercadolivre.com.br continua como o destino mais visitado na categoria Varejo no Brasil, com quase 25 milhões de visitantes em outubro, representando quase a metade de todos os compradores online.... Leia maisPor: Ana Laura Zain Tags: e-Commerce, Retail
While we at comScore are thankful for many things, I wanted to particularly extend our thanks to a group of folks responsible for helping comScore provide value to so many others: our 2 million global research panelists. Leia maisPor: Richard Weaver Tags: Privacy